Vol. 20 Nbr. 1, January 2018
- The mediating effect of transparency in the relationship between corporate social responsibility and corporate reputation.
- Consumers in a social network: the perception of clothing quality per gender.
- Organizational culture and relationship marketing: an interorganizational perspective.
- The effects of social media opinion leaders' recommendations on followers' intention to buy.
- Gestao de crise de marca: o uso de informacoes para prevencao, identificacao e gestao.
- Aspectos da qualidade da informacao contabil no contexto internacional.
- Critical success factors for Big Data adoption in the virtual retail: Magazine Luiza case study.
- Concept of innovation in low-income market.