Brazilian Administration Review - BAR

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• Who Stands to Blame? Digital Platforms as Enablers of Insidious Acts

  Objective: Understand how digital platforms can be used to render insidious acts, and what roles each actor plays within such ecosystem. Methods: We conducted a non-participant observation of 32 videos and thousands of comments on the YouTube platform on the context of digital predation of minors. Data were codified through thematic analysis. Results: We ended up unraveling six major enablers — i.e., (1) frailty, (2) burdening, (3) ineffective oversight, (4) unaccountability, (5) sense of impunity, and (6) digital naivety, at three levels: organizational, institutional, and individual. Conclusions: This research complements the theory of the digital platforms ecosystem by framing the ‘dark’ side of interactions and illustrating six building blocks that surround the insidious acts occurring within social media platforms. The proposed framework helps us understand how each of these actors facilitates the occurrence of insidious acts through the so-called enablers. Practical and social contributions were also provided.

• The Role of Digital Technology in Scaling Social Innovations

  Objective: social innovation plays a crucial role in addressing social challenges, but innovation initiatives can be remote and short-term. Scalability is essential for expanding the impact of these solutions, thus making it critical to investigate the factors that may contribute to this process. A promising approach to enhancing the scalability of social innovations lies in the use of digital technology. The objective of this study was to understand how digital technologies contribute to scale social innovations. Methods: we conducted a qualitative multiple case study that analyzed three social innovation initiatives. Results: our key contributions include: (1) identifying different types of digital technology that can be applied in the social context; (2) providing evidence that scaling out, scaling up, and scaling deep can occur simultaneously and reinforce one another; (3) understanding the role of technology in scaling social innovations by facilitating operationalization, strengthening trust, and building relationships and network engagement. Conclusions: it is expected that the results and contributions will foster reflections on the importance of establishing a digital infrastructure that favors initiatives aimed at solving societal challenges.

• Sustainable Entrepreneurship and Digital Technologies: Challenges and Potential Aspects for Brazilian Agtechs

  Objective: this study analyzes sustainable entrepreneurship practices in Brazilian agribusiness startups, specifically agtechs, identifying challenges and opportunities for the application of digital technologies. Methods: the qualitative research approach is based on multiple case studies. Data collection was conducted through interviews with 10 agtechs CEOs and secondary data sources. The ATLAS.ti 23 software was utilized as a resource for data organization and analysis support, employing content analysis as the method. Results: the findings reveal that agtechs adopt practices of entrepreneurship by opportunity and are sustainability-oriented in resource allocation, organizational configuration, and establishment of management systems, principles that contribute to creating an organizational environment conducive to sustainable innovation. Predominantly weak initiatives related to sustainability were identified, which means that there is evidence of adoption of practices that align with sustainability assumptions, but which are not the core of operations and business. These practices are interconnected the potential application of digital technologies. Conclusions: this study provides valuable insights for researchers, professionals, and policymakers interested in promoting sustainable entrepreneurship in the agtech sector.

• Technological Platforms and Social Change: The Uber Case

  Objective: this study examines the perception of social impact on Uber users, testing hypotheses about Uber’s association with various types of social change and addressing social issues. Method: a quantitative study with 843 Uber users in Belo Horizonte, Brazil, was conducted using six social change indicators to consider the platform’s characteristics. Multiple linear regression and correlation analyses were used to test the hypotheses about the frequency of use. Results the research shows that peer-to-peer platforms like Uber are linked to social change by addressing social needs and solving issues through interaction. Quality of life and employability are critical for passengers, while drivers prioritize employability and economic concerns. The correlation model indicates a positive relationship across all social change categories, with employability and environment emerging as the main predictors of use. Conclusion: the Uber platform affects non-material culture, policy outcomes, traditional organizational models, and the economy. This research addresses gaps in understanding how technological platforms meet social needs and offers a new perspective on measuring social change. The model helps managers improve market and service offerings and supports public policies for socioeconomic development.

• The Functions of the Proto-entrepreneur in Building up Startup Innovation Capabilities

  Objective: this paper aims to deepen the current understanding of the concept of the ‘proto-entrepreneur’ while explaining how this agent works in the process of building up startup innovation capabilities. Methods: we argue that behind new ventures (such as startups) there may be no Schumpeterian entrepreneurs as the traditional literature defines it, but instead what we call proto-entrepreneurs. Results: entrepreneurs are agents capable of, in discontinuous intervals, changing the status quo of already established firms, and even society. Proto-entrepreneurs aspire to do so in startups, but they still lack the knowledge and the necessary set of capabilities to make such changes. Therefore, the conversion of a proto-entrepreneur into an entrepreneur, in the Schumpeterian sense of the term, depends on a process of knowledge accumulation for building the missing innovation capabilities, without which extraordinary profits cannot be reached. This process usually happens in startups — here taken as the primary locus of the proto-entrepreneurial action —, and the proto-entrepreneurs should undertake a sequence of activities for building such capabilities. Conclusions: in such conditions, the proto-entrepreneur should seek knowledge and capabilities, to develop a minimum valuable product, find an initial marketplace, establish scalable operations, and constitute enough management competence.

• Markets Gone Hybrid: Institutional Complexity and Work Toward Market Hybridization

  Objective: the goal of this article is to theorize how institutional complexity and work can lead to the hybridization of markets. Methods: we draw upon a critical and reflexive analysis of institutional complexity and work, as well as the literature on the sociology of markets, to deductively develop a theory of market hybridization. Results: we theorize that hybrid markets arise when institutional work to define the formal and informal rules and norms underlying economic and social transactions (regulation), the infrastructure and resource allocation (allocation), the actors allowed to participate in market exchanges, the roles performed by them (classification), and the perceived value of goods and services available in the marketplace (evaluation) are shaped by non-economic or commercial logics, that is, by increased institutional complexity. Conclusions: by identifying the socio-symbolic mechanisms that organizations and social actors use to promote market hybridization, we contribute to the much-needed in-depth understanding of how environmental, social, and cultural logic can lead to market hybridization through the market's four comprising elements: regulation, allocation, classification, and evaluation

• Integrated Social Media for Knowledge Sharing (INT-SM4KS): A Framework Based on the Affordance Theory

  Objective: this study investigates the use of integrated social media (SM) technologies to support knowledge-sharing (KS) processes in information technology (IT) projects. Its main objective is to develop a framework to assist project managers in solving problems such as selecting or replacing social media tools, developing KS processes, and creating guidelines. Methods: the affordance theory was the theoretical lens adopted to explore the relationship between using technology (SM) and organizational change processes (KS). The design science research (DSR) was adopted as a prescriptive method. The work adds to the body of knowledge and provides a support tool designed and validated specifically for practitioners and researchers. A literature review served as the basis for creating the framework, and 18 interviews with IT project members helped assess and refine it. Results: the resulting framework consists of three components based on affordance perception, materialization, and effect. It is presented from both component and integrative complementary views and has the potential to contribute to solving problems identified in the literature and in practice. Conclusions: the successful application of the framework in IT projects can promote the benefits of KS, potentially increasing management effectiveness and positively influencing outcomes

• ESG Practices and the Relevance of Accounting Information: The Moderating Effect of Corruption Levels in G20 Countries

  Objective: this study is based on the assumption that the level of corruption in a country's context can influence how stakeholders perceive the environmental, social, and governance (ESG) practices disclosed by companies. The objective is to analyze the moderating effect of corruption on the relationship between ESG performance and the relevance of accounting information for companies in G20 countries. Methods: the study considered 171,693 firm/year observations from organizations in G20 countries that had all the necessary data to measure the relevance of accounting information from 2013 to 2021. Descriptive analysis, correlation, and multiple linear regression were conducted. Results: based on the findings, it can be inferred that unified ESG performance, as well as its individual pillars, is positively associated with the market value of the analyzed organizations. However, when observing the moderating effect of corruption levels, no significant results were obtained. Conclusions: this study contributes to the literature and to users of accounting information by identifying that the ESG performance of G20 companies helps increase the relevance of accounting information, and that external factors, such as corruption, affect the level of ESG disclosure, but not to the extent of being significant for the market

• An Empirical Study of Digital Lending in India and the Variables Associated with its Adoption

  Objective: the digital lending platform is a significant and innovative business concept in the field of financial technology. It creates a direct connection between lenders and borrowers. Scientists studied the technique by which digital lending companies use leverage. This study proposes an updated technology acceptance model (TAM) to investigate the factors influencing consumer adoption of digital lending platforms. More specifically, it examines how service quality and perceived threat influence trust development. Methods: this study employs structural equation modeling (SEM) to investigate the potential links between the underlying variables. Results: the study found that customers' attitudes toward adoption of digital lending platforms are highly influenced by trust, perceived value, and perceived ease of use. The quality of service has a considerable impact on consumers' perceptions of risk while using digital lending services. The generated model corresponds to the findings of previous studies. Conclusions: the findings of the continuing research are important for optimizing platform marketing strategies and translating strategic goals into concrete activities. To improve future research, we recommend integrating more variables to have a more comprehensive understanding of the adoption intentions of digital lending platforms

• Factors Associated with Innovation Capacity in Courts

  Objective: the study analyzes the main factors associated with innovation capacity in courts. Methods: the research design involves a qualitative investigation based on in-depth interviews with 17 judges and 13 staff members of the Brazilian judiciary. Data analysis was conducted using content analysis. Results: the study corroborates previous research on innovation capacity in the public sector and demonstrates the prominence of certain factors in boosting this capacity, namely: leadership, team behavior, collaboration, organizational resources, knowledge management, and information technology. Conclusions: the findings show that having people who are skilled in innovation methods and techniques, with available time, engagement, and participation both as team members and in leadership positions, is important for the innovation capacity of courts. This should be aligned with the collaboration of key actors to promote innovation. Understanding the ideal alignment among the study's factors can assist in improving judicial services

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