benefit marketing
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Importance of social networks and word of mouth advertising in commerce
In today's world where individuals are always affected by information bombardment, they need reliable people to give them the right information to choose the goods they need, so they can get the best deal in the shortest time, and these people are known as thought leaders. Social networking has created a huge transformation in business and Internet marketing. In fact, with the growing use of...
... has created a huge transformation in business and Internet marketing. In fact, with the growing use of social networking, business and ... approve a product or service because they know that there is no benefit to them [2] ... 5 Electronical word-of-mouth communication (eWOM) ... -
Os regimes jurídicos da Organização Mundial da Saúde e a formulação de leis e políticas de saúde na Nigéria
A governança global da saúde diz respeito às respostas coletivas necessárias dentro da comunidade da saúde pública para enfrentar com eficácia os desafios compartilhados que surgem em um mundo cada vez mais conectado. É um truísmo que a promoção de uma infraestrutura de saúde robusta seja fundamental para a obtenção de saúde e bem-estar. No entanto, a infraestrutura...
... Bans on all forms of promotion and advertisement and marketing benefit both youth and adults. Despite all these measures, the tobacco ... -
Corporate visual identity: relationship analysis with the performance of micro and small business/Identidade visual corporativa: analise de sua relacao com a performance da micro e pequena empresa.
... que tem uma influencia positiva no desempenho das acoes de marketing e comunicacao da marca (Wong e Merrilees, 2005) ... Vidic e Vadnjal ... (1991). Integrating marketing and design for commercial benefit. Marketing Intelligence & Planning, 9(5), 23-28 ... Candi, M. (2010) ...
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Sales Prospecting Framework: Marketing Team, Salesperson Competence, and Sales Structure.
... Market-oriented firms benefit from a strong marketing function, but a powerful marketing team cannot compensate for low levels of firm's market orientation (Gotz, Hoelter, & ...
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Content Creator/Influencer
... developments are facilitated by increased opportunities, from a marketing and technological perspective, to monetize online presence (see also the ... to a (paid) communication about a product or brand for the benefit of the advertiser (Art 2(e) Advertising Code for Social Media & Influencer ...
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Lealdade do Consumidor e Programas de Fidelidade: uma análise topográfica do campo de conhecimento à luz da bibliometria, estatística espacial e redes sociais
Apresenta-se neste artigo uma análise topográfica do campo de conhecimento constituído pelos conceitos de lealdade do consumidor e pelos programas de fidelidade, amplamente estudados nas últimas décadas e ainda relevantes à área de marketing. A partir de 250 artigos acadêmicos publicados nos últimos dez anos em periódicos científicos indexados, selecionouse um subconjunto de 76 que continham 3.223
... estudados nas últimas décadas e ainda relevantes à área de marketing. A partir de 250 artigos acadêmicos publicados nos últimos dez anos em ... CHANDON, Pierre; WANSINK, Brian; GILLES, Laurent. A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of ... -
Credibility, audacity and joy: Brand personalities that connect users to social media.
... Companies benefit from this in terms of user targeting, viral marketing, cost reduction, ...
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Moderating effects of sales promotion types.
... This issue has been debated not only in the field of marketing but also in psychology research (Dholakia, 2000; Mitchell, 1999). Dholakia ...
- Corporate social responsibility, marketing capabilities and consumer behavioral responses.
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Percepção de marca e consumo conspícuo: análise do efeito moderador campanha promocional
As campanhas promocionais podem ser divididas em monetárias e não monetárias. Estas podem agir como moderadoras na intenção de compra. Nesse contexto, o presente estudo tem o objetivo de analisar os efeitos moderadores do tipo de promoção nas relações entre consumo conspícuo e percepção de marca na intenção de compra de um produto em oferta. Para isso, foi realizada uma pesquisa experimental de...
... Escola Superior de Propaganda e Marketing (ESPM). Faculdades Senac. Porto Algre, RS. Brasil. E-mail : ... 25-31, 1990 ... CHANDON, P.; WANSINK, B.; LAURENT, G. A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of ... - Legislators aiming to raise taxes on the wealthy
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Analysis of information on mitigating SUS's judicialization in digital media.
1. Introduction ... Marketing strategies are being increasingly adapted in the public sector. Among the ... (Lara, Fernandes, Penteado, & Serra, 2021), whose results do not benefit both citizens and public administration (Carvalho, 2007). Due to this ...
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Consumers in a social network: the perception of clothing quality per gender.
... Considering the fashion-marketing perspective, Sieben (1991) and Yoon and Kijewski (1997) point out that the ... Shim, S., & Bickle, M. C. (1994). Benefit segments of the female apparel market: Psychographics, shopping ...
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Advertising with emotional and rational appeal: effects on consumer attitude and brand equity perception of a Samsung mobile phone/Propagandas de apelo emocional e utilitario: efeitos na atitude do consumidor e na percepcao do brand equity de um celular Samsung.
... Marketing Letters, 2(2), 159-170 ... Bickart, B., & Ruth, J. (2012). Green ... Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of ...
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Exploring the role of the theory of planned behaviour, risk orientation, and participative leadership in SME managers' engagement in CSR.
... ), socially responsible production processes, corporate social marketing (Kim & Austin, 2019), and philanthropic programmes (Mishra & Schmidt, ...
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Land-grabbing in and by Brazil: victim and buyer
This article intends to analyse the dual role of the Brazil in the phenomenon of Land Grabbing. This paper addresses, in the first chapter, a definition of Land Grabbing, which helps in the delineation of the discourse, then in the second, gives a general analysis about the issue of Land Grabbing; in the third chapter, the study analyses the role of the Brazil as a victim, particularly in the...
... production in OECD countries 1 and barriers imposed on their marketing, which had made agriculture an unattractive sector for investments (VIOLI, ... benefit of monocultures, including oil palm” ... The negative impacts of ... -
Social development and private health care system: three ways for success
A deep analysis in the Brazilian health care system shows how Government depends from private companies. State has the Constitutional duty to implement and develop the health care system, but its goal only is possible if Interact with the private sector. In this way, there are three ways for success: increase tax incentives, adopt an information economics and recognize health as a scarce resource.
... sectors where special market conditions that create additional benefit for certain economic agents over others. The state counter-part, on the ... These actions can become a company's marketing tools, since the reduction of the tax burden will revert proven the ... -
Purchase decision and purchase delay of hedonic and utilitarian products in the face of time pressure and multiplicity of options.
... Journal of Marketing Research, 3(1), 62-67 ... Babin, B. J., Darden, W. R., & Griffin, M ... Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of ...
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Para além das loot boxes: responsabilidade civil e novas práticas abusivas no mercado de games
... , se tornando apto a tutelar as diversas novas estratégias de marketing que, embora sofisticadas, não podem se tornar abusivas e, muito menos, ... 88. 32. HEINZE, Johannes. How gacha can benefit Western game developers. GameIndustry.biz , 18 jul. 2017. Disponível em: ...
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O consumidor na era digital
... Essa dinâmica, com o auxílio de técnicas de marketing, influencia na tomada de decisão dos consumidores, motivo pelo qual se ... UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPENT - UNCTAD. The benefit of competition policy for consumers ... Proceedings of the United Nations ...
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Innovation in Micro Firms that Build Machine Tools: Effects of T-KIBS on Technological and Non-technological Innovations.
... are related to non-technological innovation--organizational and marketing innovation (Alvisi, 2012; Amara et al., 2009; Zhou & Wang, 2020), this ... , & Vendrell-Herrero, 2017), enabling manufacturing firms to benefit from smart manufacturing technologies (Bustinza, Opazo-Basaez, & Tarba, ...
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Tax Compliance in the wild: Critical review of nudging and proposition of an integrative framework
Context. There is an inflation of behavioral frameworks applied to social problems, such as tax dodging. There has been also a surge in the creation of the so-called nudge units throughout the world, following the success of the pioneer units in USA and UK. Meanwhile, there has been criticism directed at aspects such as ‘psychologism,’ paternalism, and short-termism associated with nudge...
... Hence, French (2011) proposes a social marketing/ cost exchange matrix that takes into account other possible types of ... distributive justice (i.e., if the system is fair and if taxes benefit the taxpayers and society as a whole) and procedural and interactional ... -
Conteúdos potencialmente perigosos: perfis falsos, discurso de ódio e fake news
... Kay: “The right of publicity protects people from losing the benefit of their work put into creating a marketable image. A person can seek ... marketing de produtos e serviços, tais como influência e personalização ...
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A prática de preços personalizados em mercados digitais
... Journal of marketing research , [ s. l. ], v. 39, n. 2, p. 228, maio 2002, tradução nossa) ... In general, personalisation will benefit consumers who are price-sensitive, who actively shop around and are ...
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The effect of incubation on business performance: A comparative study in the Centro region of Portugal.
... ), identify markets (Rong, Wu, Shi, & Guo, 2015), or support the marketing of products and services (Clausen & Korneliussen, 2012; Wonglimpiyarat, ... better business performance; however, as companies mature, this benefit begins to dissipate ... This paper is organized as follows. Following ...