customer relationship management
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Effect of Brand-Consumer Relationships on Brand Loyalty Mediated by Brand Value Creation and Moderated by Brand Community Characteristics in the Hospitality Industry.
... effects of brand and its dimensions on customer purchase intention. Hollebeek et al. (2014) ... communication tools in customer relationship management systems, which are valuable to ...
- Cade aprova compra da RD Station pela Totvs
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Open banking e LGPD: o desafio dos bancos na proteção de dados
Opinião: Open banking e LGPD, o desafio na proteção de dados
... A utilização de sistemas Customer Relationship Management (CRM), entre outras ... - Empresas já aproveitam oportunidades de negócios
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Determinants of customer experience in e-services: the case of online universities.
... its operations and the strategic orientation that defines its management. For example, new models of the teaching-learning process have redefined he roles of teachers and students, as well as the relationship between them (Elsharnouby, 2015; Gonzalez-Marcos, Alba-Elias, ...
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Factors Influencing the Intent and Usage Behavior of Restaurant Delivery Apps.
... , innovation, and confidence shape customer attitudes towards this technology. Another is the ... for consumers when they build a relationship with the technologies. Among these antecedents, ...
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Thematic mapping for operations management: an analysis based editorial space offer by scientific magazines and conferences in this field/ Mapeamento das tematicas de gestao de operacoes: uma analise baseada na oferta de espaco editorial pelas revistas e congressos cientificos da area/Mapeo de las tematicas de gestion de operaciones: un analisis basado enla oferta de espacio editorial por las...
... de produto via web 11 Configuracao B2B em operacoes 12 Supplier & customer relationship management (SRM & CRM). GESTAO DE OPERACOES EM SERVICOS DE ...
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A Perceived-Control Based Model to Understanding the Effects of Co-Production on Satisfaction
This article represents an initial effort to analyze the complex linkages among co-production, perceived control and satisfaction. Co-production refers to the consumer participation in production activities and is here considered a proxy for behavioral control as it allows consumers to have some control over the process of the desired product or service. Considering the increase of co-production...
... Bordeaux Ecole de Management - BEM Bordeaux Ecole de Management (BEM), 680 ... that co-production positively affects customer’s satisfaction through the mediating effect of ... the authors to better explain the relationship between co-production, perceived control and ... -
Knowledge transformation in the innovation process: a multiple case study of development of the flex fuel technology in Brazil/ As transformacoes do conhecimento no processo de inovacao: um estudo multicasos no desenvolvimento da tecnologia flex fuel no Brasil.
... como intranet e softwares como CRM (customer relationship management). Outros mecanismos ...
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O impacto do valor percebido, reputação, confiança e custos de troca como determinantes da retenção de clientes
Nas empresas prestadoras de serviços, a manutenção e a ampliação das trocas relacionais reforçam a retenção de clientes como sendo um diferencial perante a concorrência. Para as empresas se habilitarem a adotar estratégias de retenção de clientes, é fundamental que conheçam o processo pelo qual seu cliente passa nos encontros de serviço, identificando os diversos construtos que estimulam a...
... of relational exchanges, streng then customer retention as a differentiator among the ... Customer retention management process. European Journal of Marketing , v. 40, ... and mediating roles of trusdt and relationship commitment in service relationship maintenance ... -
Designing an effective knowledge management script model with the IT approach
Knowledge management strategy identifies a pathway to the goals of the organization, whose main purpose is to actualize knowledge management in an organization. Knowledge management should serve the strategic orientation of the organization and its strategic interaction with the turbulent and changing environment of the business. Knowledge and management alone and independently from the strategic
... In fact, there is a strong and consistent relationship between knowledge management and information technology. For example, most ... Traditional views, such as customer questionnaires, do not say much about customer-specific needs to ... -
Decisão Monocrática do Tribunal Superior do Trabalho. (Processo AIRR - 1864-11.2015.5.02.0085)
... área da CRM (Customer Relationship Management), ou seja gestão de ...
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Critical success factors for Big Data adoption in the virtual retail: Magazine Luiza case study.
... of actions to be made to enhance the customer experience for those who access a website in ... The main benefits of Big Data for management are: (1) cost reduction and revenue increase; (2) ... use of Big Data tools for customer relationship management. The use of Big Data in the case study ...
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Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks.
... However, trust may become inactive (latent) in the following stages and not receive the same level of management attention (Wilson, 1995). Nonetheless, this does not diminish the importance of trust in the later stages ... The scant empirical studies in both ...
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Acórdão Nº 0021651-38.2017.5.04.0008 (ROT) de Tribunal Regional do Trabalho - 4ª Região - 3ª Turma, 20-05-2021
EMENTA INDENIZAÇÃO POR DANO MORAL. Comprovada prática de ofensa aos direitos personalíssimos da autora, implicando assédio moral, devida a indenização por dano moral.
... , que funciona em rede, denominada CRM (Customer Relationship Management), cuja citada ferramenta ... -
Editorial.
... have been gaining importance within management disciplines. The emergence of different ... , supply chain management, logistics, customer relationship, product use, and finally, ...
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The Enhancing Impact of Friendship Networks on Sales Managers' Performance
This paper examines how relationships with friends moderate the impact of professional networks on sales performance. Based on a sample of 204 sales managers in a professional service company, this study presents evidence that friendship networks amplify the effect of sales forces’ professional networks on new product sales as well as on prospecting and converting new deals. Our results offer...
... socio-cognitive perspective of sales management literature and suggest that firms should ... valuable information that will enhance customer knowledge and support their sales efforts ... Key words : networks; sales; relationship marketing ... BAR, Rio de Janeiro, v. 10, n ... -
Acordão nº 20151017535 de Tribunal Regional do Trabalho - 2ª Região (São Paulo), 30 de Noviembre de 2015
... ativo e receptivo nos processos de Customer Relationship Management (CRM) e Customer Care ...
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Ações de Responsabilidade Social Corporativa no panorama do Marketing Estratégico
O presente estudo, desenvolvido sob abordagem conceitual no formato de um ensaio teórico representa a construção do conhecimento da área de Responsabilidade Social diante dos pressupostos orientados por Marketing. O Marketing Estratégico responde por todas as iniciativas que representam diferenciais competitivos, incluindo ações e imagem...
... O conceito mais conhecido de CRM, como Customer Relationship Management (SORCE, 2004; BERRY, ... -
Effect of nostalgia on customer loyalty to brand post-merger/acquisition.
... during times of interruption or loss, such as the end of a relationship (Hunt & Johns, 2013; Muehling, 2013) ... In Brazil, mergers and ... , emphasize the value of historical nostalgia for marketing management, examining the effect of this construct at three levels (high, moderate, ...
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The Social Representation of IT Governance: The Standpoint of IT Professionals.
... the need for new practices for IT risk management to be adopted by organizations (Buckby, Best, & ... are authors who associate ITG with relationship processes and skills (Weill & Woodham, 2002; ... (13 of them--i.e., 9.3%), internal customer relationship (12 of them--i.e., 8.6%), and ...
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AVISO DE LICITAÇÃO
... Customer Relationship Management) como serviço, ...
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EXTRATO DE CONTRATO
... de solução informatizada de Customer Relationship Management (CRM) no modelo de ...
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EXTRATO DE CONTRATO
... de uso de software online de Customer Relationship Management (CRM) no modelo Software ...
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Sentença nº 1000221-50.2023.5.02.0463 de Tribunal Regional do Trabalho - 2ª Região (São Paulo), 24-11-2023
... , d2223eb, 4231317, 88f88aa e 2866585, Customer Relationship Management ou Gestão de ...