Brazilian meat exporters need to adapt to new Chinese market reality

China will remain a major importer of meats in coming years, despite investing to recover its pig herd and to strengthen the poultry production chain. Importing volumes, however, tend to shrink as of the middle of the decade and in order not to lose market share to other exporters, such as the United States, Brazilian slaughterhouses will have to adopt new commercial strategies, preferably with more aggressive local presence, according to a recent study by German consultancy Roland Berger...

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