BRF launches products in effort to regain market share

After overcoming the crisis caused by the pandemic, BRF is launching products to benefit from the strength of brands Sadia, Perdigão and Qualy and regain its leading share in the Brazilian food market. So far this year, the company has already offered 91 new products and the number may grow to 137 by the end of December, including cheese bread, cheese spread and butter. The company is also launching 14 products specific for Christmas and New Year's Eve, including pre-seasoned meats. Since 2018, the...

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