CNI: 83% das empresas precisarão de mais inovação no pós-pandemia
Uma pesquisa realizada pela Confederação Nacional da Indústria (CNI) mostra que as soluções inovadoras serão decisivas para o país enfrentar os efeitos da covid-19 sobre a saúde da população e minimizarem os prejuízos sociais e econômicos.
O levantamento destaca que, em uma segunda etapa, a inovação será decisiva para acelerar a retomada da atividade e do crescimento da economia no Brasil. Entre as mais de 400 empresas ouvidas, 83% afirmam que precisarão de mais inovação para crescer ou mesmo sobreviver no mundo pós-pandemia. Os executivos das indústrias destacaram que a linha de produção é a área prioritária para receber inovações (58%), seguida pela área de vendas (19%).
Na pesquisa, encomendada pela CNI ao Instituto FSB Pesquisa, 65% das médias e grandes empresas informam que tiveram sua produção reduzida ou paralisada devido à pandemia. Além disso, 69% garantem ter perdido faturamento.
Para vencer essas limitações e impulsionar a cultura da inovação entre as indústrias brasileiras, a CNI anuncia nesta quarta-feira uma parceria estratégica com o SOSA, plataforma israelense com atuação global em inovação aberta, que tem centros de inovação em Tel Aviv, Nova York e Londres.
Segundo a CNI, o acordo possibilitará que indústrias e startups no Brasil tenham acesso aos ecossistemas de tecnologia do SOSA, inaugurando um processo de engajamento e colaboração com as tecnologias 4.0 mais disruptivas em desenvolvimento fora do país.
O presidente da CNI, Robson Braga de Andrade, destaca que ampliar a presença do Brasil na esfera da inovação é especialmente importante agora, no momento em que o país enfrenta a pandemia da covid-19. “Promover a inovação é crucial para fortalecermos a nossa economia. Utilizarmos a experiência de inovação em nível mundial do SOSA terá um efeito transformador para a indústria brasileira”, afirma Robson Andrade.
Os números da pesquisa mostram ainda que, no atual cenário, mudar se tornou imperativo. Entre as empresas consultadas, 68% alteraram de alguma forma seu processo produtivo (74% nas grandes e 66% nas médias), mas só 56% dessas consideram ter inovado, de fato, após essa mudança. Entre todas as empresas pesquisadas, 39% dizem que...
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