Cultural appropriation of minority typical costumes. Globalization, loan or exploitation?

AutorTereza Rodrigues Vieira - Natan Galves Santana
CargoPost-Doctorate in Law from the university: Université de Montreal - Master's student in Procedural Law and Citizenship at UNIPAR
Páginas44-64
44 | Revista Brasileira de Direito Animal, e-ISSN: 2317-4552, Salvador, Volume 16, n. 03, p. 44-63, Set/Dez.2021
CULTURAL APPROPRIATION OF MINORITY TYPICAL COSTUMES. GLOBALIZATION,
LOAN OR EXPLOITATION?
APROPRIAÇÃO CULTURAL DE TRAJES TÍPICOS DAS MINORIAS.
GLOBALIZAÇÃO, EMPRÉSTIMO OU EXPLORAÇÃO?
Recebido:08.09.2021 Aprovado:01.10.2021
Tereza Rodrigues Vieira
Post-Doctorate in Law from the university:
Université de Montreal. Master and PhD in Law
from PUC-SP; Professor of the Master in
Procedural Law and Citizenship and of the
Graduation in Medicine and Law at UNIPAR.
E-MAIL: terezavieira@uol.com.br
LATTES:
http://lattes.cnpq.br/1171420054286283
ORCID: https://orcid.org/0000-0003-0333-7074
Natan Galves Santana
Master's student in Procedural Law and
Citizenship at UNIPAR. Post-graduated in
Family and Succession Law at Damásio
Educacional. Lawyer in Paraná.
E-MAIL: ngalvess@gmail.com.
LATTES:
http://lattes.cnpq.br/8080816567380392
ORCID: https://orcid.org/0000-0001-6248-8070
ABSTRACT: Considering the frantic growth of consumerism due to the globalization, the
present work has the goal to briefly analyze one of the aspects of the cultural appropriation,
seeing that there is a dispute in order to protect and ensure that another group does not use
a certain cultural expression, based on the occurrence of disrespect and intolerance to
minorities, mainly in the world of fashion, regarding the known costumes for bel onging to a
culture. This way, it is necessary to verify who the minorities are who become vulnerable with
cultural appropriation, as well as to clarify what is the protection for the right to culture and
cultural heritage. Furthermore, we aim at conceptualizing what cultural appropriation is and
how it happens in the fashion w orld, in addition to highlighting whether it is possible to
ensure that only one group uses a certain type of clothing, mainly when it is traditionally used
by black people, as in theory, the uses by white people provide the whitening of a cultural
expression. Thus, the deductive methodology is used, with bibliographic searches in books
and periodicals, as well as in the legislation.
KEY-WORDS: Cultural appropriation; Cultural heritage; Fashion; Human rights;
Multiculturalism.
RESUMO: Considerando o crescimento frenético do consumismo em decorrência da
globalização, o presente trabalho visa analisar brevemente um dos aspectos da apropriação
cultural, uma vez que existe uma disputa com o intuito de proteger e assegurar que outro
grupo não utilize determinada expressão cultural, com fundamento na ocorrência do
desrespeito e intolerância às minorias, em especial no mundo da moda, no tocante a trajes
conhecidos por pertencer a uma cultura. Dessa maneira, é preciso verificar quem são as
minorias que se tornam vulneráveis com a apropriação cultural, bem como esclarecer qual a
proteção para o direito à cultura e ao patrimônio cultural. Ademais, busca-se conceituar
apropriação cultural e como esta acontece no mundo da moda, além de evidenciar se é
possível assegurar que apenas um grupo utilize determinado tipo de roupa, principalmente
44 | Revista Brasileira de Direito Animal, e-ISSN: 2317-4552, Salvador, Volume 16, n. 03, p. 44-63, Set/Dez.2021
quando esta é tradicionalmente utilizada por pretos, pois em tese, os usos por brancos
proporcionam o embranquecimento de uma expressão cultural. Destarte, utiliza-se da
metodologia dedutiva, com pesquisas bibliográficas em livros e periódicos, bem como na
legislação.
PALAVRAS-CHAVE: Apropriação cultural; Direitos humanos; Patrimônio cultural; Moda,
Multiculturalismo.
SUMMARY: 1 Introduction 2 Minorities and Vulnerable people 3 Human Rights regarding
Culture 3.1 Cultural heritage 4 Cultural appropriation 4.1 Cultural Appropriation in fashion
4.1.2 Indigenous people, skins of animals, religion and the cultural appropriation 5
Conclusion 6 References notes.
1.Introduction
Preliminarily, it is emphasized that society is in constant political, social and cultural
evolution, consequently, the law is not able to follow everything, thus there are always arising
several questions that must be solved, in order to avoid conflicts and solve disputes.
When we refer to cultural appropriation, those people who seek respect are minority
groups, who are generally vulnerable. It is emphasized that this article has the goal to expose
cultural expressions, belonging to peoples of African origins, mainly the clothes that are known
as characteristics of this social group. As an illustration, some cases that do not refer to the
culture of black peoples, but exemplify the occurrence of cultural appropriation of the fashion,
will also be mentioned.
To this end, it is fundamental to highlight human rights to culture, in addition to
mentioning the cultural heritage issues. The immaterial is highlighted and if fashion is a
susceptible good to protection as an immaterial cultural heritage. If so, the legislation shall list
the means of protection.
Therefore, there is no doubt that the theme is controversial, bearing in mind that
cultural diversity is fundamental to the peoples, on the other hand, the development
accompanied by consumerism and globalization, means that there is nothing specific of a
group, then, the cultural appropriation arises, and that many people list as whitening of the
values and cultural expressions of the black people, seeing that supposedly, the fact that a
white person uses something that is common to a black person, without knowing the
meanings, it would be considered an offense.

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