Popularization of language through mass media in the regions of russia

AutorMurshida Kh. Fatykhova - Regina I. Gazizova
CargoKazan Federal University, Kremliovskaya str, 18, 420008, Kazan, Russian Federation. - Kazan Federal University, Kremliovskaya str, 18, 420008, Kazan, Russian Federation.
Páginas298-307
Periódico do Núcleo de Estudos e Pesquisas sobre Gênero e Direito
Centro de Ciências Jurídicas - Universidade Federal da Paraíba
V. 8 - Nº 05 - Ano 2019
ISSN | 2179-7137 | http://periodicos.ufpb.br/ojs2/index.php/ged/index
298
POPULARIZATION OF LANGUAGE THROUGH MASS MEDIA
IN THE REGIONS OF RUSSIA
Murshida Kh. Fatykhova1
Regina I. Gazizova2
Abstract: The dynamic development of
traditional media: print, radio, television,
the emergence of new computer
information technologies, the
globalization of the world information
space makes a huge impact on the
current state of the language. Mass
media are the most important tool in the
development and the preservation of the
language. On the one hand, all the latest
language changes are reflected in the
media, and on the other hand, the media
influence language changes and
development. This article outlines the
results of the study concerning the role of
regional media in the distribution and
popularization of the national language.
A full description is given to modern
Tatar-language media within the Russian
media space. Nowadays, despite an
active distribution of network mass
media, television remains one of the
main communication channels. For a
large part of the Russian population,
1 Kazan Federal University, Kremliovskaya str, 18, 420008, Kazan, Russian Federation.
2 Kazan Federal University, Kremliovskaya str, 18, 420008, Kazan, Russian Federation.
including the viewers of the Republic of
Tatarstan, it is one of the most accessible
ways to obtain the information in native
language. In this regard, in the course of
the study, they studied the experience of
the main Tatar-language television and
radio companies in the popularization of
the national language.
Keywords: national mass media, Tatar
language, TV channel, newspaper, radio,
broadcast.
Introduction
According to the All-Russian
Population Census of 2010, there are 142
million people on the territory of Russian
Federation, representing more than 190
nationalities and speaking more than 150
different languages of different families
(Slavic, Turkic, Finno-Ugric,
Mongolian, North Caucasian and
others). The overwhelming majority of
citizens (98.2%) speak Russian; 23% of

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