Psychological mechanisms of stereotype development on television (on the example of the european migration crisis of 2015-2016)
| Autor | Albina R. Shakurova |
| Cargo | Kazan Federal University |
| Páginas | 308-316 |
Periódico do Núcleo de Estudos e Pesquisas sobre Gênero e Direito
Centro de Ciências Jurídicas - Universidade Federal da Paraíba
V. 8 - Nº 05 - Ano 2019
ISSN | 2179-7137 | http://periodicos.ufpb.br/ojs2/index.php/ged/index
308
PSYCHOLOGICAL MECHANISMS OF STEREOTYPE
DEVELOPMENT ON TELEVISION (ON THE EXAMPLE OF THE
EUROPEAN MIGRATION CRISIS OF 2015-2016).
Albina R. Shakurova1
Abstract: This article discusses some
mechanisms for the stereotype
development on television. It is known
that television has much more
opportunities and ways of conveying the
meaning, and its impact on the audience
is more effective than that of the print
media. This, in turn, leads to large
volumes and depth of representation of
various cognitive signs of a stereotype,
and a high degree of impact on the
television audience. We have used the
content analysis to study the news
programs of Russian channels "Pervyi
Kanal", "Rossiya 24", "NTV". This
article presents only some of the
conclusions drawn by us. In particular,
we drew attention to the fact that the
stereotype fixation occurs due to the
accumulation of a large volume of
certain information. And a stereotype
change requires that this information
contrasts sharply with the already
existing stereotypes. We have traced
1 Kazan Federal University
whether such processes are taking place
on Russian television on the example of
the European migration crisis. In our
opinion, the Russian television has not
accumulated sharply contrasting
information for the period under study.
However, we noticed that information
about migrants contained stereotyped
settings. At the same time, the cognitive,
affective and behavioral components
were clearly distinguished in the
stereotypes, and the information itself
was given dynamically and cyclically.
Keywords: stereotype, stereotype
transformation, television, migration
crisis, Europe
Introduction
The scale and one-stage nature
of the migration crisis of 2015-2016 in
Europe caused an ambiguous reaction in
the world. Some people perceive it as the
beginning of the end of European
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