The functioning of the internet media in the russian media space

AutorRamis R. Gazizov - Tatiana A. Nagovitsyna
CargoKazan Federal University, Kremliovskay astr, 18, 420008, Kazan, Russian Federation. Email: gazizov-da@yandex.ru. Tel.: (919) 684-00-77. - Kazan Federal University, Kremliovskay astr, 18, 420008, Kazan, Russian Federation. Email: nagovitsinatatyana@mail.ru.. Tel.: (904) 679-56-60.
Páginas230-239
Periódico do Núcleo de Estudos e Pesquisas sobre Gênero e Direito
Centro de Ciências Jurídicas - Universidade Federal da Paraíba
V. 8 - 05 - Ano 2019
ISSN | 2179-7137 | http://periodicos.ufpb.br/ojs2/index.php/ged/index
230
THE FUNCTIONING OF THE INTERNET MEDIA IN THE
RUSSIAN MEDIA SPACE
Ramis R. Gazizov1
Tatiana A. Nagovitsyna2
Abstract: Internet media occupy a
leading place in the modern media
system. This type of media is
characterized by a number of
advantages: efficiency, economy,
usability. On the one hand, they
embody the advantages of
traditional media, but multimedia
and interactive technologies provide
new opportunities for information
exchange, and audience expansion.
The tendencies of the Internet
publication Islam-Today.ru ("Islam
Today") development, which is the
federal information and analytical
portal opened five years ago and
now is one popular and authoritative
religious-oriented news sites of the
country, are considered. The
1 Kazan Federal University, Kremliovskay astr, 18, 420008, Kazan, Russian Federation. Email:
gazizov-da@yandex.ru. Tel.: (919) 684-00-77.
2 Kazan Federal University, Kremliovskay astr, 18, 420008, Kazan, Russian Federation. Email:
nagovitsinatatyana@mail.ru.. Tel.: (904) 679-56-60.
estimation of functional,
technological, and creative
components in portal activity is
given. Attention is drawn to the
peculiarities on the implementation
by the periodical of a number of
media functions: direct
organizational, culturological,
advertising and reference, and
recreational. There are given the
recommendations for improving
information exchange, and
increasing the effectiveness of
working with its audience.
Introduction

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