The language features of social media

AutorYedgar Jafarov
CargoInstitute of Linguistics of ANAS named after Nasimi, Baku,Azerbaijan
Periódico do Núcleo de Estudos e Pesquisas sobre Gênero e Direito
Centro de Ciências Jurídicas - Universidade Federal da Paraíba
V. 9 - Nº 03 - Ano 2020 Special Edition
ISSN | 2179-7137 |
Yedgar Jafarov1
Abstract: In Azerbaijan, as in many
other countries, the number of internet
users increases day by day. This means
that Azerbaijani language spreads in the
virtual space as the main communication
language of these users. Issues of
language usage cause several specific
reasons in the virtual world. This creates
new language trends linked to the social
media phenomenon. Language in the
virtual world is not only the mode of
communication, but also the mode of
self-expression of each internet user,
particularly the member of the social
networks. In the virtual environment
people use language more creatively,
than in real life. All these forms
peculiar language and style of social
media. Sometimes this peculiarity
exceeds the bounds of rules and norms of
traditional linguistics. Often it also
affects the verbal environment of the real
life. Therefore, new verbal trends, which
we can observe in the virtual space, can
both create new perspectives and incur
some danger for preserving national
linguistic traditions. Also, because of
1 Institute of Linguistics of ANAS named after Nasimi, Baku,Azerbaijan. E:mail
using social media as the tool of
communication, adoption of their
peculiar style turned into necessity.
From this point of view, learning
peculiar features of the social media is
actual issue for contemporary linguistics.
This article is following new linguistic
trends observed in the virtual space. It
provides detailed information about
typical characteristics of the virtual
communication, main and additional
tools, cases of breaking borders of
common language norms and their
conditioning factors and new genres
created in the virtual space. It also pays
attention on the new development
perspectives of national languages,
created by social media. The article
offers suggestions to gain benefits from
these perspectives and preserve national
languages from the negative impact of
the virtual space.
Keywords: social media, social
network, language, virtual space,
communication, virtual personality.
Periódico do Núcleo de Estudos e Pesquisas sobre Gênero e Direito
Centro de Ciências Jurídicas - Universidade Federal da Paraíba
V. 9 - Nº 03 - Ano 2020 Special Edition
ISSN | 2179-7137 |
Social media, along with other
fundamental changes that it has brought
to various areas of the society today, is
also creating a new look with its ever-
increasing influence on the national
languages. The most distinctive
characteristics of this are tendencies such
as deviations from language norms in
social media environment as in verbal
speech, the inclination towards the
compact expression of opinion,
substitution of words, sentences and
texts with characters, images, emergence
of new words, development of new
meanings of existing words, and so on
[Reed J. ,2014].
The number of words and terms
that Facebook alone has brought to the
Azerbaijani language or has added new
meanings to the ones already available in
the language in recent years, are dozen:
hashtag, follower, friend, friendship,
friendship request, post, like, status,
wall, page, profile, troll, fake and so
Furthermore, the wide-spread use
of argots and slang words among internet
users, revival of the epistolary style in
the form of the electronic texting,
expression of opinion by the means of as
simple units as possible are also
examples of the innovations that virtual
reality has brought to the language
environment. Thus, the playful nature of
the virtual space reinforces the verbal
speech manner in communication. Even
in the most serious sites, this content
which is a reminiscent of that manner
can be observed. This is the formation of
a completely new functional style in the
language, which we can call the Internet
style. This style, which has emerged in
the context of the internet
communication, is gradually influencing
people’s speech culture in the real world.
Italian scientist, Marino Niola, has made
a very interesting statement about this in
his book “#Hashtag”: “Today we are
starting the very beginning of the era of
"homo digitalis" (the man of digital era).
Digital communication is changing the
way we are communicating. This change
affects our thinking and begins to
manifest itself in other forms and types
of communication. The nature of the
media (books, newspapers, radio, TV)
has always made certain changes in the
format of information. Similar changes
have occurred in both the manuscript and
the print eras, as well as during the
period witnessing the emergence of the
electronic media. If I was given a chance
of posting only 140 characters on Twitter

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