Accor espera melhora no mercado de conversões de hotéis com fim do programa Perse
As conversões de hotéis no Brasil, fonte principal de crescimento das redes diante da elevada taxa de juros e do baixo investimento em novos hotéis, devem ser turbinadas diante de um fim antecipado do Programa Emergencial de Retomada do Setor de Eventos (Perse). A afirmação é de Abel Castro, diretor de desenvolvimento para as Américas no segmento "Premium, Midscale & Economy" (PM&E) da francesa Accor, em conversa com jornalistas.O governo federal propôs o fim do Perse, alegando impacto muito superior ao estimado na lei. Segundo o governo, o orçamento contempla uma renúncia de R$ 4,4 bilhões, mas, apenas no ano passado, as empresas deixaram de pagar R$ 17 bilhões com base no programa.Castro explicou que, dos 19 contratos assinados no ano passado na região das Américas, 40% representam conversões. "Mas essas conversões consideram outros países. No Brasil, foram só duas. Muito menor do que o ritmo anterior. Caso o Perse caia, as conversões de flat e condo-hotel vão voltar ao ritmo", disse.Mesmo assim, Castro defendeu a continuidade do programa — embora as sinalizações do governo sejam na direção contrária. Segundo Castro, 50%, em média, dos contratos eram conversão antes do Perse. "No ano...
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