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Aiwa is back with TVs made by Mondial’s owner

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Sony’s brand Aiwa, which became popular in Brazil for its stereos in the 1990s and 2000s, is back in the country with a new line of TVs and audio equipment manufactured by Grupo MK, owner of the Mondial brand. The devices went into production at Sony’s former TV factory, which was bought by the group in December 2020.Since taking over the 27,000-square-meter facility, MK has invested R$70 million in updating the plant, licensing the Aiwa brand, and developing products, in addition to transferring part of Mondial’s electronics production from a leased plant in the region to the new industrial unit.With a factory already prepared to make televisions, the group started producing five models of connected televisions (smart TVs), with screens ranging from 32 to 55 inches, which will hit the stores in August. In November, the month of the FIFA World Cup and Black Friday, the company will launch two more TVs with 65-inch and 75-inch screens. Some models will feature Google’s Android TV system, which also come in Sony TVs. Others will have a system called Speed Smart."The initial investment in the production of the TVs is R$164 million just in components such as integrated circuits and screens imported from China, Korea, the United States and Japan," said Giovanni Cardoso, founder and president of Grupo MK.Aiwa TVs hit the market to compete in the premium segment with more expensive products from brands like Samsung and LG. "The goal is to have a 5% share in the segment by the end of the year," Mr. Cardoso said. In 2023, he estimates that the company will reach 18% share in the segment.The plant has a production capacity of 1.8 million TV sets per year, and 85% of the assembly stage is executed locally. Initially, according to the executive, the annual production will be of 500,000 TV sets, but this figure may increase according to market demand.In September, the group will expand the offer of Aiwa...

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