Ambev só deve reajustar preços das cervejas após pandemia
A Ambev informou em teleconferência para analistas que por causa da pandemia de covid-19 segurou o reajuste nos preços da cerveja, que costuma ser feito no terceiro trimestre. “O fim da pandemia parece ser o melhor momento para fazer reajuste em preços e aumentar a receita por hectolitro”, disse o presidente da Ambev, Jean Jereissati.
O executivo disse que 60% do crescimento em vendas no terceiro trimestre deveu-se à estratégia comercial adotada pela companhia. As vendas de cerveja no Brasil cresceram 25%. As marcas globais, como Budweiser e Stella Artois, tiveram crescimento de 40%, enquanto as vendas das marcas principais (Skol e Brahma) e da Brahma Duplo Malte (segmento intermediário entre as marcas populares e as especiais) avançaram 25%.
A longo prazo, segundo o executivo, a empresa mantém o plano de reajustar preços em linha com a inflação. Jereissati acrescentou que muitos fatores geram impacto no consumo além do preço, incluindo tipo de embalagem e canal de vendas.
Jereissati acrescentou que, com a reabertura dos bares e restaurantes, a Ambev voltou a atender o mesmo número de clientes de antes da pandemia. As vendas de cerveja em garrafas retornáveis - mais rentáveis que a cerveja em lata - voltaram a crescer em setembro, mas ainda não atingiram o nível pré-pandêmico.
Em setembro, a Ambev inaugurou uma nova fábrica de latas de cerveja em Sete Lagoas (MG) e espera, ao longo das próximas semanas, acelerar o ritmo de produção na unidade, reduzindo a dependência da companhia em relação a fornecedores terceirizados, segundo Jereissati.
“A fábrica vai aumentar o ritmo de produção e isso vai ajudar a reduzir a pressão de custos”, afirmou. O executivo disse que a demanda por cerveja em lata ficou acima do esperado pela companhia no terceiro trimestre, o que gerou impacto no custo de produção.
O executivo considera que as pressões causadas pelo aumento nos custos de matérias-primas no país vai continuar nos próximos meses. “O que estamos fazendo é ampliar o número de fornecedores no Brasil e no exterior para tentar diminuir um pouco a pressão de custos”, afirmou Jereissati.
O presidente da Ambev voltou a destacar o crescimento de 25% nas vendas de cerveja em volume no país no...
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