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At-home consumption reaches lowest level since pandemic hit

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At-home consumption reached its lowest level since the beginning of the pandemic in the first quarter of this year, according to Consumer Insights, a new consumer data report by Kantar. The main reason is rising prices, the consultancy says.With an average 13% increase in the value of mass consumption goods - food, beverages, home cleaning, and hygiene and beauty - the volume bought to take home dropped 5% year-over-year.With higher prices, the consumer has sought to maintain the consumption of some items by buying smaller packages. An example of this movement is the increased consumption of canned soft drinks of up to 355 ml, which grew 23% in units. At the same time, the consumption of 1-liter packages decreased by 22% in units.In the same interval, the hamburger category showed a 6% growth in units and a 2.6% drop in volume, while the margarine category had a 3.5% increase in units sold and a 1% drop in volume, indicating that the packaging of these items shrank, which demonstrates consumer choice, but also the industry’s strategies as a way of not making large price...

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