BB diz que já tem 3,8 milhões de clientes ‘nativos digitais’
O Banco do Brasil (BB) afirmou que já tem 3,8 milhões de cientes “nativos digitais”, ou seja, aqueles que começaram seu relacionamento com o banco por meio de canais digitais. O número teve alta de 56% em 2019, em relação a um ano antes. Desses clientes, 83,1% têm até 40 anos.
“Este crescimento reforça o compromisso do banco com a ampliação do volume de negócios com novos clientes (principalmente o público jovem)”, diz o BB. “A era digital mudou hábitos e comportamentos do consumidor, de modo que o seu grau de exigência aumentou. Donos de um poder sem precedentes, os consumidores demandam diálogo, compromisso e transparência das empresas. Nesse contexto, em vez de observar a mudança acontecer, o Banco do Brasil tem a capacidade de se tornar protagonista, também, nos canais digitais”, acrescenta.
Segundo o BB, em 2019, as transações realizadas pelos canais de...
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