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Cutrale halts orange juice exports to the U.S.

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Vincent

One of the largest orange juice exporters in the world, Cutrale, headquartered in the municipality of Araraquara (São Paulo state), decided to suspend shipments of the frozen and concentrated product (FCOJ) from Brazil to the US, where it has been present for decades and maintains an important partnership with Coca-Cola.Valor has learned that, with the collection of 34% of Business Income Tax (IRPJ) on the import tax charged by the American government to allow the entry of the Brazilian FCOJ ($415.86 a tonne), Cutrale saw the margin of the business dwindle and decided to seek juice in Mexico to supply Coca-Cola’s Minute Maid and Simply Orange brands. Sought by Valor, the company chose not to comment on the change.Industry sources point out that Cutrale, which is the second-largest exporter of Brazilian orange juice, after Citrosuco, leads sales to the U.S., with shipments of both FCOJ and ready-to-drink (NFC) beverages - which is not subject to the same tariffs, thanks to the United States-Mexico-Canada Agreement (USMCA), which replaced NAFTA.Under normal conditions, Cutrale accounts for more than half of Brazilian juice sales to the United States. In total, according to the Secretariat of Foreign Trade (Secex), there are between 130,000 and 200,000 tonnes per season — $260 million to $400 million, at current prices. For all destinations, shipments from Brazil are around $2 billion.According to the Brazilian Association of Citrus Exporters (CitrusBR), the United States is the second main destination for shipments from the country, with a share of around 20%. The European Union is the first, with a share that varies around 65%. Of the three companies represented by the organization, only Citrosuco continues, at...

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