Dassault sees strong demand for luxury jets in Brazil
France’s Dassault sold the first two units of its newest luxury executive jet, the Falcon 10x, in Brazil before any other region in the world. Now, the plane maker is preparing for a new round of investment in the country. As the only foreign company in the market with a local service center, it is considering expanding the facilities of its maintenance unit in Sorocaba, in the state of São Paulo, to cope with the growth and changing profile of the national fleet.Today, 54 Falcons of different models are operated by Brazilians. Demand, which returned strongly in mid-2021 after an initial difficult period due to the Covid-19 pandemic, continues to be strong here and around the world. "Brazil is strategic. The fleet has grown significantly, so we are evaluating expansion," Rodrigo Pesoa, Dassault Falcon Jet’s vice president of sales for Latin America, told Valor.The opening of the maintenance center in the interior of São Paulo in 2009 was already a sign of the country’s importance for the group, which also developed the Mirage and Rafale fighter jets. Second only to the United States in terms of the number of private jets, Brazil is one of the five largest markets for the French company, which has made a name for itself with the combination of comfort, performance, and efficiency of its aircraft.According to Mr. Pesoa, sales of new jets have already returned to pre-pandemic levels, but the first market to recover was that of used jets, largely because Covid-19 paralyzed commercial aviation and brought new customers to business aviation. The gateway was precisely the used jet market - the average build time for a new Dassault jet is two years.By 2022, as demand overheated, used jets became more expensive than new ones at some point, a situation that is already returning to normal. "Once a customer buys a jet, they don’t go back to commercial aviation," the executive said. Between 70% and 80% of customers use...
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