Electric cars take center stage at revamped Detroit Auto Show
A year after the U.S. government launched a huge plan to promote decarbonization in the country, the auto industry is using the Detroit Auto Show, at the birthplace of the assembly line, to show its commitment to President Joe Biden’s efforts to curb climate change.Electric cars, of course, are the industry’s trump card. Although the infrastructure of battery charging stations in the country is still far from ideal, the industry is striving to show consumers that it is worth buying an electric model not only for the bonus granted by the government — $7,500 for each vehicle, plus some extras in the states most committed to the environmental cause, such as California.For this purpose, the Detroit Auto Show has been transformed. Nearly half of the pavilion at Huntington Place, the downtown exhibition center, offers tracks for test drives. Cars, pickup trucks, and hybrid or 100% electric SUVs will be available for visitors to test until the 24th.There are test areas shared by several brands and others that are exclusive. All of them include tracks that allow you to accelerate the vehicle at high speeds. There are also huge structures, with an average height of 10 meters, that simulate the mountainous regions that off-road vehicles pass through in real life."The experience is not just about electrification, but about all the connectivity and technology that surrounds vehicles today," said Rogélio Golfarb, vice president of Ford South America. The static display of vehicles at traditional auto shows no longer serves to show the transformation of the automobile.Ford announced on Wednesday that it will begin selling the electric Mustang in Brazil in October. The sports car will be the brand’s first fully electric model in the country. Today, the U.S. automaker already sells in the Brazilian market the hybrid pickup Maverick (with a combustion engine and another electric) and has a van of the model Transit, also fully electric, being tested by fleet owners in South America.The Mach-E, as this version of the Mustang is called, was "born" electric. It was launched in the United States in 2021 and costs, in the American market, about $45,000. The price in Brazil has not yet been announced. According to the company, the vehicle will be able to travel 490 kilometers on a battery charge.The vehicle is imported from Mexico. This opens up the prospect of the car benefiting in the future from the import tax exemption provided for in the Brazil-Mexico Trade...
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