Espaçolaser vê patamar de faturamento superior mesmo com recrudescimento da pandemia
Embora a pandemia tenha se agravado e novos fechamentos do varejo tenham acontecido nos últimos dias, o presidente da Espaçolaser, Paulo Morais, afirmou nesta terça-feira que a empresa tem conseguido superar os desafios encontrados quando a covid-19 se disseminou no país, há cerca de um ano.
A companhia diz que está com cerca de 35% de suas lojas com algum nível de operação, mas tem trabalhado as ferramentas digitais, como o aplicativo e vendas por redes sociais, para garantir nível de vendas. “O que vivemos no primeiro momento da pandemia foi preparação para esse momento. Nossas ferramentas têm nos permitido manter contato com os clientes”, diz Morais, reforçando que, dessa vez, a companhia optou por manter as fisioterapeutas que aplicam o laser na depilação trabalhando, mas, justamente, para fazer contato com os clientes e saber como está sendo a manutenção do tratamento estético e tirar dúvidas.
No quarto trimestre a companhia conseguiu reduzir os impactos da covid-19 e registrou aumento de 40,8% na receita líquida, para R$ 206,8 milhões, e o lucro líquido foi de R$ 122,5 milhões, ante prejuízo de R$ 12,8 milhões. No consolidado do ano, a receita líquida caiu 19,4%, para R$ 521,9 milhões, e o lucro líquido recuou 10%, para R$ 58,8 milhões.
Segundo o executivo, a companhia não tem aplicado “descontos extraordinários”, mas tem conseguido manter níveis de venda oferecendo melhores...
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