IBGE: Efeito menor de vendas da Black Friday afetou varejo em novembro
O volume de vendas do comércio varejista no país cresceu 0,6% em novembro, depois da alta de 0,2% em outubro. Porém, nessa comparação, mesmo com o avanço, mais da metade das atividades tiveram resultado negativo no período, no âmbito da Pesquisa Mensal de Comércio (PMC), divulgada nesta sexta-feira pelo Instituto Brasileiro de Geografia e Estatística (IBGE).
“Isso se deve, em parte, à inflação, mas também a uma mudança no perfil de consumo, já que algumas compras foram realizadas em outubro ou até mesmo no primeiro semestre, quando houve maior disponibilidade de crédito e o fenômeno dos descontos. Isso adiantou de certa forma a Black Friday para algumas cadeias”, completou.
Na passagem de outubro para novembro, cinco das oito atividades pesquisadas tiveram taxas negativas. Mesmo assim, o varejo terminou com crescimento puxado...
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