Marisa divulga projeções operacionais para 2024 e estima receita bruta de até R$ 2,5 bi
A Marisa projeta alcançar uma receita bruta entre R$ 2,3 bilhões e R$ 2,5 bilhões no ano que vem, alçada no processo de reestruturação operacional realizado ao longo de 2023.A companhia diz que a projeção é baseada no reabastecimento das lojas, adequação do sortimento entre canais físico e digital, recuperação na receita mesmas lojas a um patamar próximo ao de 2022 e manutenção de área de venda.A varejista tem estimativa de resultado antes de juros, impostos, depreciação e amortização (Ebitda) entre R$ 100 milhões e R$ 130 milhões para 2024, com impulso do encerramento de lojas deficitárias e redução de despesas operacionais.A margem bruta da Marisa no próximo ano deve ficar entre 50% e 52% da receita líquida, com maior giro de estoque e assertividade na oferta de produtos...
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