Mitre finaliza aquisição da marca Daslu por R$ 10 milhões
A Mitre anunciou nesta quarta-feira (05) que finalizou a aquisição da marca Daslu por R$ 10 milhões e passa a ter direito sobre as 50 marcas da antiga varejista de alta renda, incluindo Terraço Daslu, Daslu Vintage e Villa Daslu.A expectativa da construtora com a marca Daslu é fortalecer o posicionamento no mercado imobiliário de altíssimo padrão, além de viabilizar a exploração do licenciamento das marcas através da cobrança de royalties.A companhia havia arrematado originalmente a marca Daslu em leilão realizado junho do ano passado, mas desde...
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