Pix é usado por mais jovens, mostra estudo do Nubank
Pesquisa feita pelo Nubank com sua base de clientes que utilizaram o Pix mostra que o novo sistema de pagamentos instantâneos capitaneado pelo Banco Central foi mais usado nas transferências do que as TEDs e se popularizou mais rápido entre os usuários mais jovens. Comportamento novo foi o aumento das transferências fora do horário comercial, um dos grandes diferenciais do Pix.
O levantamento, feito entre os dias 05 de outubro de 2020 (durante a fase de testes pré-lançamento do meio de pagamento, que ocorreu em 16 de novembro) até 05 de janeiro de 2021, entre os clientes Nubank que usaram o Pix nesse período, o arranjo foi mais utilizado entre os jovens de 18 a 30 anos de idade, sendo adotado por 20,2% dos clientes nessa faixa etária e mais por pessoas com renda declarada entre R$ 5 mil e R$ 10 mil, com adoção de 19,1%.
Segundo o estudo, a adesão ao Pix cai à medida que a faixa etária e de renda aumenta: a penetração entre maiores de 60 anos é de 3,3% e de 5% considerando o total de clientes com renda superior a R$ 10 mil. Outro destaque interessante da pesquisa é a descoberta de que usuários de todas as faixas etárias e de renda usaram o Pix ao menos uma vez no período analisado.
O Data Nubank aponta que 49% das transferências por Pix são realizadas fora do horário comercial -- depois das 17h em dias úteis ou aos finais de semana. Quase um quinto (18%) são feitas no fim de semana. “Portanto, o Pix tem proporcionado mais liberdade e...
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