Porto Seguro expande serviço de carro por assinatura para Curitiba e Belo Horizonte
A Porto Seguro vai ampliar a oferta de seu serviço “Carro Fácil”, de aluguel de automóveis por assinatura, para mais duas capitais nas próximas semanas. Segundo o vice-presidente da seguradora, Marcos Loução, além São Paulo e Rio de Janeiro, “a plataforma vai passar a atender inicialmente Curitiba, a partir do segundo trimestre, e na sequência Belo Horizonte”.
Conforme o executivo, mesmo com a pandemia o serviço cresceu 36% em receitas e 27% em termos de carteira nem 2020. A Porto Seguro lançou o Carro Fácil em 2016.
“O que impulsionou a demanda ainda mais foi, de um lado a incerteza e do outro lado a preocupação com segurança, de andar com carro próprio e deixar o transporte coletivo”, avalia Loução.
De acordo com o vice-presidente da Porto, em termos de perfil, o serviço tem atraído “clientes mais jovens e também aquele mais criterioso que começa a fazer contas e percebe que pode ter escolhas”. Para Loução, “esse cliente pesa a liberdade de poder trocar essas despesas a qualquer momento, poder trocar de modelo após uma ano e...
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