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Technology accelerates traceability of agricultural products

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Vincent

With the international market watching Brazil closely because of increased deforestation, and the pandemic reinforcing the need for high quality food offered to the population, traceability of products became a priority. After all, the country is one of the largest exporters of grains and meat in the world, among many other items.

In the wake of these demands, technology has been shown to be fundamental in helping producers, industries and retailers to comply with legislations and to ensure transparency inside and outside their chains.

The trend is most advanced in the meat sector. Giant JBS, for example, will have support from startup Ecotrace to launch this year a platform to show the evolution of the socio-environmental monitoring of cattle breeders in the Amazon started by the company ten years ago. Using blockchain, JBS will even monitor its indirect suppliers - producers of calves and little store cattle, who trade with fattening farms.

The goal of the largest producer of animal protein in the world is that by 2025 its entire supply chain will be free from illegal deforestation, slave labor and environmental embargoes, and that the system is ready to be used also by other companies to guarantee the preservation of the Legal Amazon - where JBS monitors 60,000 farms and 450,000 square kilometers, an area larger than that of Germany.

Last year, Marfrig was a pioneer in announcing its commitment to fully track its supply chain by 2025, with the project "Marfrig Verde +". The initiative includes a risk mitigation map that will overlap the typical regions of calf production with areas of native vegetation, whose data will be crossed with those of deforestation alerts and of rural properties of its direct suppliers. The project also includes the creation of subsidized credit lines for ranchers willing to invest in the recovery of pastures and support for those who follow the path of environmental regularization.

At Frigol - which has five meatpacking units and produces annually 160,000 tonnes of beef and 20,000 tonnes of pork - traceability tools are in use to give greater transparency to the relationship with the rancher. By the...

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