Venda de produtos da linha branca depende de arrefecimento dos juros, afirma Eletros
O recuo da taxa básica de juros é uma condição pra que as vendas de eletrodomésticos se recuperem no segundo semestre deste ano, especialmente da chamada linha branca, de acordo com a Associação Nacional de Fabricantes de Produtos Eletroeletrônicos (Eletros). A entidade divulgou hoje o crescimento de 13% nas vendas ao varejo entre janeiro e junho de 2023.O presidente executivo da Eletros, José Jorge Júnior, afirma que o setor é um "termômetro da possibilidade de retomada da economia", por ser muito suscetível às flutuações das condições de emprego e renda da população."É possível que haja uma retomada do crescimento da economia. Nosso setor é muito sensível e um dos primeiros a sentir, já que quando sobra um dinheiro o consumidor vai consertar um eletrodoméstico ou comprar um novo, mas nesse momento, ainda não dá pra garantir", aponta. O avanço, na visão da entidade, pode refletir uma reposição de estoques do varejo.A Eletros destaca que o patamar de juros é uma das condições econômicas mais determinantes para o consumo da população. No caso da chamada linha branca, que inclui equipamentos de valor mais elevado como geladeira e fogão, a dependência do cenário macro é ainda maior."Boa parte dos nossos produtos são adquiridos parceladamente. Se a parcela não cabe no bolso do consumidor, ele se retrai. Precisa de fato ter uma redução na taxa de juros referencial para que o consumidor possa parcelar refrigerador, máquina de lavar e televisores", exemplifica.O executivo aponta que a taxa de juros inibe, por exemplo, a troca de eletrodomésticos para versões mais modernas, que podem beneficiar o consumidor com redução das contas de água e luz. Júnior aponta que, apesar da vida útil da modalidade ser longa, a renovação de equipamento pode representar uma economia a médio e longo prazo, fator de interesse para pessoas físicas e jurídicas."Na casa das pessoas e em órgãos públicos ainda temos ar condicionados com eficiência bem menor do que a indústria oferece hoje. As empresas também tem em seu parque produtos não tão eficientes, então estamos...
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