Vendas na Cyber Monday sobem 25% para R$ 483 milhões, diz consultoria
As compras pela internet na segunda-feira depois da Black Friday, a chamada Cyber Monday, somaram R$ 483,15 milhões, aumento de 25,2% em relação ao mesmo período do ano passado, segundo levantamento da Compre&Confie divulgado nesta quarta-feira.
O tíquete médio se manteve praticamente estável, reflexo da baixa variação da inflação no último ano. Os consumidores gastaram em média R$ 446,10 nas compras, variação de 0,9% em relação ao mesmo período do ano anterior.
“Muitos usuários acompanharam os preços de produtos durante toda a Black Friday e conseguiram economizar em promoções adicionais que foram disponibilizadas pelos varejistas durante a Cyber Monday”, disse André Dias, diretor-executivo da Compre&Confie em comunicado.
Com a estabilidade no valor dos gastos, o aumento nas vendas foi resultado do aumento no número de pedidos feitos: 1,08 milhão de compras, um aumento de 24,1% em relação à mesma data de 2018.
Apesar do aumento significativo no número de pedido, o prejuízo evitado com fraudes diminuiu de um ano para outro. De acordo com a ClearSale, empresa que opera para evitar fraudes em compras, o valor de fraudes registradas na Cyber Monday deste ano foi de R$ 3,3 milhões, 29% a menos que o mesmo período do ano anterior.
Na divisão dos pedidos por região do país, o Sudeste foi responsável por 65,9% dos pedidos, sendo o Estado de São Paulo o mais relevante, com 439,9 mil pedidos...
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