XP lança nova marca para atendimento a empresas, investidores institucionais e private banking
A XP empacotou numa nova marca as áreas dedicadas ao atendimento a empresas, investidores institucionais e os clientes mais endinheirados do private banking. A divisão batizada de XP Banco de Atacado teve seu embrião com a chegada de José Berenguer, CEO do Banco XP, em 2020. Mas, com a comunicação agora abarcando grandes empresas com faturamento de R$ 700 milhões e, abaixo disso, os seus donos, fundações e outras entidades de previdência, além de bancos e seguradoras, o grupo pretende capturar sinergias que ainda não consegue e se tornar uma instituição financeira lembrada de forma recorrente.
Para oferecer um cardápio completo para esse público, ainda falta desenvolver os serviços de conta corrente mais transacionais.
O executivo comentou que a capacidade instalada de produtos ainda não está completa. A XP já atua em operações de câmbio, de financiamento às exportações, derivativos e empréstimos. Mas as empresas ainda não conseguem usar a plataforma para fazer pagamento de contas, cobrança e outros serviços de gestão de caixa, tradicionalmente usados pela pessoa jurídica nos bancos tradicionais. Segundo Berenguer, a companhia prefere fazer de forma estruturada, com novos sistemas, incorporando as inovações que têm sido trazidas por força da própria regulação, como a central de recebíveis de cartões.
Ate agosto, a previsão é que a estrutura de serviços de conta corrente esteja operacional para o público de varejo, e no ano que vem o chassis fique pronto para adicionar o cliente empresarial. A partir disso, a XP pretende brigar por contratos de folha de pagamento e se tornar um banco completo para as diversas segmentações.
Em crédito com garantia em investimentos, o objetivo é em três anos aumentar a carteira em mais de dez vezes, segundo Gustavo Balassiano, que lidera o canal de atacado. A XP fechou o primeiro trimestre com R$ 11,5 bilhões emprestados. "Vai...
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