A Bibliometric Study on Culture Research in International Business
| Autor | Claudia Frias Pinto - Fernando Ribeiro Serra - Manuel Portugal Ferreira |
| Cargo | ESTG, Instituto Politécnico de Leiria; UNINOVE, Universidade Nove de Julho - UNINOVE, Universidade Nove de Julho - UNINOVE, Universidade Nove de Julho |
Available online at
http://www.anpad.org.br/bar
BAR, Rio de Janeiro, v. 11, n. 3, art. 6,
pp. 340-363, July/Sept. 2014
http://dx.doi.org/10.1590/1807-7692bar2014309
A Bibliometric Study on Culture Research in International
Business
Claudia Frias Pinto
E-mail address: claudia.frias.pinto@gmail.com
ESTG – Instituto Politécnico de Leiria; UNINOVE - Universidade Nove de Julho
Uninove, Av. Francisco Matarazzo, 612, Prédio C - 2º, 05001-100, São Paulo, SP, Brazil.
Fernando Ribeiro Serra
E-mail address: fernandoars@uninove.br
UNINOVE - Universidade Nove de Julho
Uninove, Av. Francisco Matarazzo, 612, Prédio C - 2º, 05001-100, São Paulo, SP, Brazil.
Manuel Portugal Ferreira
E-mail address: manuel.portugal@uninove.br
UNINOVE - Universidade Nove de Julho
Uninove, Av. Francisco Matarazzo, 612, Prédio C - 2º, 05001-100, São Paulo, SP, Brazil.
Received 16 February 2013; received in revised form 6 February 2014 (this paper has been with
the authors for two revisions); accepted 14 February 2014; published online 1st July 2014.
A Bibliometric Study on Culture Research 341
BAR, Rio de Janeiro, v. 11, n. 3, art. 6, pp. 340-363, July/Sept. 2014 www.anpad.org.br/bar
Abstract
National cultures and cultural differences provide a crucial component of the international business (IB) research
context. We conducted a bibliometric study of articles published in seven l eading IB journals over a period of
three decades to analyze how national c ulture has been impacting IB research. Co-citation mappings permit us
to identify the ties binding works dealing with culture and cultural issues in IB. We identify two main clusters of
research, each comprising two sub-clusters, with Hofstede’s (1980) work delineating much of the conceptual and
empirical approach to culture-related studies. One main cluster entails works on the conceptualization of culture
and its dimensions and the other cluster focuses on cultural distance. This conceptual framework captures the
extant IB research incorporating culture-related concepts and influences.
Key words: culture; culture in international business; bibliometric study; IB research.
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