Career Profiles of Generation Y and Their Potential Influencers

AutorHelena Talita Dante Cordeiro - Lindolfo Galvão de Albuquerque
CargoFaculdade de Economia Administração e Contabilidade da Universidade de São Paulo - Faculdade de Economia Administração e Contabilidade da Universidade de São Paulo
Available online at
http://www.anpad.org.br/bar
BAR, Rio de Janeiro, v. 14, n. 3,
art. 6, e170013, 2017
http://dx.doi.org/10.1590/1807-7692bar2017170013
Career Profiles of Generation Y and Their Potential Influencers
Helena Talita Dante Cordeiro1
Lindolfo Galvão de Albuquerque1
Faculdade de Economia Administração e Contabilidade da Universidade de São Paulo1
Received 4 February 2017; received in revised form 3 June 2017; accepted 26 September 2017;
first published online 24 October 2017.
Editor’s note. Jair Nascimento dos Santos served as Action Editor for this article.
H. T. D. Cordeiro, L. G. de Albuquerque 2
BAR, Rio de Janeiro, v. 14, n. 3, art. 6, e170013, 2017 www.anpad.org.br/bar
Abstract
This study aims to identify the predominant career profiles among Generation Y in Brazil and investigate the
influence of demographic and professional characteristics in these profiles. Career profiles are defined as
combinations of the presence of Boundaryless and Protean career attitudes. This study is descriptive, the sample
is non-probabilistic and intentional and consists of 2,376 people. Cluster Analysis and Chi-square tests were used.
The results show that people from Generation Y have a high presence of attitudes related to new careers and that
these new careers are associated with high education and high income, mainly the Boundaryless career. However,
there is a small portion of the sample that doesn’t present new career attitudes, indicating that this is just a
movement and cannot be considered a reality for all studied subjects.
Key words: generations; career; boundaryless career; protean career; career profile.

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