Coopetition and Cooperation in the Shipping Industry: A Study on the Brazilian Coast
| Autor | Luis Henrique dos Santos Lemos, Dinorá Eliete Floriani |
| Cargo | Universidade do Vale do Itajaí, Itajaí, SC, Brazil/Universidade do Vale do Itajaí, Itajaí, SC, Brazil |
1
BAR-Brazilian Administration Review, 21(1), e230113, 2024.
Research Article
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Keywords:
coopetition; shipping industry;
joint ventures; mergers and acquisitions;
cooperation
JEL Code:
M16
Received:
October 10, 2023.
This paper was with the authors for one revision
Accepted:
January 18, 2024.
Publication date:
February 08, 2024.
Corresponding author:
Dinorá Eliete Floriani
Universidade do Vale do Itajaí
Rua Uruguai, n. 458, CEP 88302-202, Itajaí, SC, Brazil
Editor-in-Chief:
Ivan Lapuente Garrido
(Universidade do Vale do Rio dos Sinos, Brazil).
Guest Editors:
Jeerson Marlon Monticelli
(Universidade do Vale do Rio dos Sinos, Brazil);
Emilene Leite
(Örebro University School of Business, Sweden);
Adriana Fumi Chim Miki
(Universidade Federal de Campina Grande, Brazil).
Reviewers:
Arnaldo Rizzardo Filho
(Universidade do Vale do Rio dos Sinos, Brazil);
Alexandre Borba da Silveira
(Universidade Federal do Paraná, Brazil);
and one anonymous reviewer.
Editorial assistants:
Eduarda Anastacio and Simone Rafael
(ANPAD, Maringá, Brazil).
ABSTRACT
Objective: competition and cooperation occur in dierent areas of the market. The
shipping industry is one of the areas characterized by strong competition and oper-
ational cooperation with the objective of operational improvement. Through merg-
ers and acquisitions and joint ventures, the shipping industry has advanced with its
business and sought better results. Methods: we analyzed coopetition strategies be-
tween global actors of shipping industry in the Brazilian market. We used the mul-
tiple case study method with the four main shipping lines in the world based on
semi-structured interviews and data from ocial documents. Results: the results
indicate that the shipping lines often employ the strategy of joint services and slot
service in partnership with other shipping companies. Market coverage, custom-
er needs, and reduced operating costs were identified as the main motivations for
coopetition in the shipping industry. Conclusions: we particularly reveal the coo-
petition strategies of the shipping companies evaluated in the Brazilian market and
their plans to continue operating in this strategic region for the shipping industry.
Coopetition and Cooperation in the Shipping
Industry: A Study on the Brazilian Coast
Luis Henrique dos Santos Lemos1 , Dinorá Eliete Floriani1
1 Universidade do Vale do Itajaí, Itajaí, SC, Brazil
How to cite: Lemos, L. H. S., & Floriani, D. E. (2024). Coopetition and cooperation in the shipping industry: A study on the Brazilian coast. BAR-Brazilian
Administration Review, 21(1), e230113.
DOI: https://doi.org/10.1590/1807-7692bar2024230113
Special issue on: Coopetition
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