Meanings of Consumption and Abandonment: Understanding Smoking Cessation Symbolism
| Autor | Maribel Carvalho Suarez |
| Cargo | Universidade Federal do Rio de Janeiro, COPPEAD/UFRJ |
Available online at
http://www.anpad.org.br/bar
BAR, Rio de Janeiro, v. 11, n. 2, art. 5,
pp. 210-227, Apr./June 2014
Meanings of Consumption and Abandonment: Understanding
Smoking Cessation Symbolism
Maribel Carvalho Suarez
E-mail address: maribels@coppead.ufrj.br
Universidade Federal do Rio de Janeiro – COPPEAD/UFRJ
COPPEAD, Rua 36, 355, Cidade Universitária, 21945-970, Rio de Janeiro, RJ, Brazil.
Received 26 February 2013; received in revised form 15 October 2013 (this paper has been with
the authors for two revisions); accepted 15 October 2013; published online 1st April 2014.
Meanings of Consumption and Abandonment 211
BAR, Rio de Janeiro, v. 11, n. 2, art. 5, pp. 210-227, Apr./June 2014 www.anpad.org.br/bar
Abstract
In consumption studies, very little attention has been focused on investigating abandon ment and, more
specifically, its symbolic dimension. The present study aims to investigate how meanings are created and
negotiated through the abandonment of cigarettes. T his study used a qualitative methodology to collect and
analyze the data generated by one-on-one semi-structured in-depth interviews with 15 Brazilian ex-smokers.
Results suggest that abandonment of cigarettes can be offered as a connection, gift, or sacrifice that makes
relations spec ial and eve n magical. As regards abandonment, the present study evidences the interactions and
movements of positive and negative meanings related to the consumption and non -consumption of a category.
The study proposes a frame work that highlights the cooling, decontamination, reinforcement and defensive
symbolical movements, thus constructing a tool for anal yzing aba ndonment, offering pos sible paths o f
intervention for organizations that are interested in this issue.
Key words: abandonment; cigarettes; consumer behavior; tobacco control.
Para continuar a ler
PEÇA SUA AVALIAÇÃO
COPYRIGHT TV Trade Media, Inc.
COPYRIGHT GALE, Cengage Learning. All rights reserved.
COPYRIGHT GALE, Cengage Learning. All rights reserved.
