Multimedia and convergence as factors of the development of regional internet media (on the example of the mass media of the republic of Tatarstan)
| Autor | Tatiana A. Nagovitsyna - Ramis R. Gazizov |
| Cargo | Kazan Federal University, Kremliovskaya Russian Federation. E-mail: nagovitsinatatyana@mail.ru. - Kazan Federal University, Kremliovskaya Russian Federation. E-mail: gazizov- da@yandex.ru. |
| Páginas | 130-136 |
Periódico do Núcleo de Estudos e Pesquisas sobre Gênero e Direito
Centro de Ciências Jurídicas - Universidade Federal da Paraíba
V. 8 - Nº 05 - Ano 2019
ISSN | 2179-7137 | http://periodicos.ufpb.br/ojs2/index.php/ged/index
130
MULTIMEDIA AND CONVERGENCE AS FACTORS OF THE
DEVELOPMENT OF REGIONAL INTERNET MEDIA (ON THE
EXAMPLE OF THE MASS MEDIA OF THE REPUBLIC OF
TATARSTAN)
Tatiana A. Nagovitsyna1
Ramis R. Gazizov2
Abstract: The authors focus on such
properties of regional Internet media as
multimedia and convergence, which
fully meet the requirements of the
modern media market. Covering this
topic, the authors focus on Internet
publications of the Republic of
Tatarstan. The specifics of the Internet
media significantly changed the work of
the journalists themselves, the nature of
the submission of materials, the target
audience, and the whole system of
functioning of the media in general. The
authors state that in recent years there
has been a significant change in the
media system due to the emergence and
development of the Internet media,
which not only took its place in it, but
also determined the leading trends in its
functioning. It is also important to study
1 Kazan Federal University, Kremliovskaya Russian Federation. E-mail:
nagovitsinatatyana@mail.ru.
2 Kazan Federal University, Kremliovskaya Russian Federation. E-mail: gazizov-
da@yandex.ru.
the influence of special features of
network journalism on the media system
in terms of their historical development
and the mutual influence of Internet
journalism and the technologies of the
global network. The increasingly active
use of multimedia technologies in the
media and the very transformation of the
multimedia character continue to change
the format of journalistic activity. It is
relevant to consider the influence of
multimedia on the nature of structural
and content changes that determine the
forms of information delivery in regional
media. The experience of the Internet
media of the Republic of Tatarstan is
generalized, which have broad
opportunities to influence public
opinion.
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