Social curation: collective participation in the curation of digital-virtual museum environments
| Autor | Maria José Vicentini Jorente, Lucineia da Silva Batista, Mariana Cantisani Padua |
| Cargo | Livre Docente e Professora Adjunta Universidade Estadual Paulista - Faculdade de Filosofia e Ciências, Ciência da Informação, Marília, Brasil / Doutoranda / Doutora |
| Páginas | 119-141 |
Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação, Florianópolis, v. 27, p. 01-23, 2022.
Universidade Federal de Santa Catarina. ISSN 1518-2924. DOI: ht tps://doi.org/10.5007/1518-2924.2022.e84304
Artigo
Original
SOCIAL CURATION: COLLECTIVE PARTICIPATION IN
THE CURATION OF DIGITAL-VIRTUAL MUSEUM
ENVIRONMENTS
Curadoria social: participação col etiva na curadoria de ambientes dígito virtuais de museus
Maria José Vicentini Jorente
Livre Docente e Professora Adjunta
Universidade Estadual Paulista - Faculdade de Filosofia
e Ciências, Ciência da Informação, Marília, Brasil
mj.jorente@unesp.br
https://orcid.org/0000-0002-0492-0918
Lucineia da Silva Batista
Doutoranda
lucineia.s.batista@unesp.br
https://orcid.org/0000-0002-8266-9538
Mariana Cantisani Padua
Doutora
mariana.cantisani@gmail.com
https://orcid.org/0000-0003-1245-3608
A lista completa com informações dos autores está no final do artigo
ABSTRACT
Objective: The objective was to study a form of Digital Curation that contemplates social participation, that is, a curation
model in which the community participates in its processes, and, consequently, feels represented, with a participatory,
horizontal and inclusive approach.
Methods: The methodology is descriptive and exploratory, with a literature review and research on web environments and
initiatives that disclose the practice of social curation.
Results: In the international context, some authors have addressed the social aspect of curation through the participatory
approach. However, it was not possible to identify national authors who approach this perspective in the literature. The
study observed that the Museu da Pessoa is pioneer in collaborative curation. International initiatives demonstrate the
openness to participatory curation, transforming the community into cultural heritage curators.
Conclusions: Netizens have become co-curators of cultural memories in digital-virtual environments, and the curation can
now count on the participation of the community in the reconstruction of the narratives of cultural heritage in hybrid
environments. Participatory approach promotes equity in the relationship between the institution and society, democratizing
access to transcultural heritage and enabling Social Curation.
KEYWORDS: Digital Curation. Information and Communication Technologies (ICT). Social Curation. Design Thinking.
Participatory Approach.
RESUMO
Objetivo: O objetivo foi estudar uma forma de Curadoria Digital que contemple a participação social, isto é, um modelo
de curadoria que a comunidade participe em seus processos, e, consequentemente, sinta representado, com uma
abordagem participativa, horizontal e inclusiva.
Método: A metodologia é descritiva e exploratória, com uma revisão de literatura e exploração de ambientes e iniciativas
na web que evidenciam a prática de curadoria social.
Resultado: No contexto internacional, alguns autores têm abordado o aspecto social da curadoria por meio da abordagem
participativa. No entanto, não foi possível identificar autores nacionais que abordem es sa perspectiva na literatura
levantada. Observou-se que o Museu da Pessoa é pioneiro em curadoria colaborativa no Brasil. Iniciativas internacionais
demonstram a abertura para a curadoria participativa, transformando a comunidade em cocuradores de herança cultural.
Conclusões: Os internautas transformaram-se em cocuradores de memórias culturais em ambientes dígito-virtuais, e a
curadoria pode agora contar com a participação da comunidade na reconstrução das narrativas de su a herança cultural
em ambientes híbridos. A abordagem participativa promove equidade na relação entre a instituição e a sociedade,
democratizando o acesso à herança transcultural e possibilitando a Curadoria Social.
PALAVRAS-CHAVE: Curadoria Digital. Tecnologia da Informação e da Comunicação (TIC). Curadoria Social. Design
Thinking. Abordagem Participativa.
Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação, Florianópolis, v. 27, p. 01-23, 2022.
Universidade Federal de Santa Catarina. ISSN 1518-2924. DOI: ht tps://doi.org/10.5007/1518-2924.2022.e84304
2
INTRODUÇÃO
Information and Communication Technologies (ICT) allow museums to transform
themselves into institutions that converge their traditional facet with the digital-virtual facet,
which is considered an extension of physical institutions and an expansion of access to
cultural heritage and conversation with individuals and communities. For museums to be
represented in digital environments, their collections must go through a Digital Curation (DC)
process, which, in turn, ensures fluidity in these environments and performance in different
contexts and on multiple platforms.
The DC of digital or digitized objects is fundamental nowadays, as DC guarantees
their preservation and their long-term access on the Web. The pandemic caused by the
Covid-19
1
highlighted the need for the DC of cultural heritage when it caused the closure of
90% of museums worldwide, of which 10% have not reopened until the moment of this
research (UNESCO, 2020). The digital-virtual environment has become the main means of
communication, interaction and approximation for people/visitors who browse the hybridized
museums.
In the context of digital environments on the Web 2.0, the digital-virtual museum
emerges from the convergence between spaces of different physicalities: one material,
physical and technological, therefore, digital, and the other representational and conceptual,
the virtual (KAHN, 2018). Both digital and virtual complement each other and, through
curation, they provide access, objectual resignification and the reconstruction of polysemic
narratives existing in museum collections.
The new reality imposed by the pandemic has forced institutions to create new ways
to provide access to culture and education in the context of the sanitary restrictions
(UNESCO, 2020). ICOM's first guideline to museological institutions to involve remote
visitors during the social distancing was to display their collection online (ICOM, 2020).
For museums to share their collections, organize online exhibitions and provide
access to cultural heritage in the digital-virtual environment, these must be digitized and
curated. The presence of museums in this environment is an opportunity to promote
heritage, to extend the enjoyment and the relationship with visitors beyond the museum and,
ultimately, to encourage co-creation processes with the audience (ICOM, 2020). Unesco
1
It is a respiratory infection caused by the SARS-CoV-2 coronavirus, potentially severe, highly transmissible,
which began in December 2019 in China and spread throughout the world, requiring quarantine and lock-down
to contain the outbreak. Available at: https://bvsms.saude.gov.br/covid-19-2/. Accessed on: 31 May 2022
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