The Effect of the Positioning Strategy on the Firms' Performance Moderated by the Product Market Competition
| Autor | Guilherme Lecco Tessarolo, Luiza Gagno Azolin, Luiz Cláudio Louzada |
| Cargo | Universidade Federal do Espírito Santo, Vitória, ES, Brazil/Universidade de São Paulo, São Carlos, SP, Brazil/Universidade Federal do Espírito Santo, Vitória, ES, Brazil |
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