Hacking the Electorate: Thoughts on Misinformation and Personal Data Protection
| Autor | Eduardo Magrani |
| Ocupação do Autor | Professor of Law and Technology and Intellectual Property at FGV Law School (Getulio Vargas Foundation) |
| Páginas | 198-212 |
198 • HACKING THE ELECTORATE: CAPÍTULO 7
HACKING THE ELECTORATE:
THOUGHTS ON MISINFORMATION AND
PERSONAL DATA PROTECTION
Eduardo Magrani1
Summary: 1. History is old. Tools are modern. 2. Is there a pro-
blem?. 3. e importance of data governance and compliance in
elections. 4. Enhancing eectiveness and bridging the gaps. Annex I.
1. History is old. Tools are modern
It is vital in any democratic society that political parties
and campaigners communicate eectively with voters.2 In this sense,
data-driven political campaigns are not a new phenomenon.3 Politi -
1
Ph.D. Eduardo Magrani is currently Fellow at the Konrad Adenauer Stiung on
the European and International Cooperation Program for Global Innovation Policy,
Digitalization and Articial Intelligence. He is Professor of Law and Technology
and Intellectual Property at FGV Law School (Getulio Vargas Foundation), IBMEC
and Pontical Catholic University of Rio de Janeiro (PUC-Rio) in Brazil and Presi-
dent of the National Institute for Data Protection in Brazil. Latest Publication: Di-
gital Culture Trilogy in Brazil “Democracy, Hyperconnectivity and Ethics: a trilogy
on digital culture”, concerning philosophy of technology, digital democracy, data
protection, innovation, cybersecurity and articial intelligence.
2
ICO (2019), “Privacy notices, transparency and control: Data protection: a code of
practice on communicating privacy information to individuals”, https://www.pdp-
journals.com/docs/88625.pdf, access November, 2019. See also ICO (2019), “Gui-
dance on political campaigning: Dra framework code for consultation”, https://ico.
org.uk/media/about-the-ico/consultations/2615563/guidance-on-political-cam-
paigning-dra-framework-code-for-consultation.pdf, access December, 2019.
3
See https://privacyinternational.org/case-study/763/case-study-proling-and-e-
lections-how-political-campaigns-know-our-deepest-secrets. See also: Baldwin-
-Philippi, J. (2019), “Data campaigning: between empirics and assumptions”, Inter-
net Policy Review, 2019.
See https://privacyinternational.org/case-study/763/case-study-proling-and-elections-how-political-campai
gns-know-our-deepest-secrets. See also: Baldwin-Philippi, J. (2019), “Data campaigning: between empirics and assumptions”, Internet Policy
Review, 2019.
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