benefit marketing
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Big data as a value generator in decision support systems: a literature review.
... that enable tourism scenario formulation conditions for marketing strategies (Giglio, Bertacchini, Bilotta & Pantano, 2019) ... In this ... & Lio, 2015) and the use of sentiment analysis mechanisms that benefit from grammar-based linguistic analysis to predict stock market index ...
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Blockchain in Supply Chain Management: Characteristics and Benefits.
... that is possible to highlight the authors emphasizing blockchain benefit to increase transparency and information decentralization and its ... Industrial Marketing Management, 62, 1-16. https://doi.org/10.1016/j.indmarman.2016.12.002 ...
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Are higher-order factors useful in pricing the cross-section of hedge fund returns?
... data in TASS is voluntarily reported, often with the intent of marketing and advertising the fund's abilities. As a result, the data may be biased ... applied to our study, the Fama-MacBeth method has a key additional benefit: it provides meaningful economic interpretations for models with ...
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Sustainability in organizational context: Reflections on the meanings attributed to the decision-making process and its strategic implications at Itaipu.
... and environmental issues through the simple lens of cost and benefit analysis, requiring 'only' utilitarian calculations" (Munck, 2015, p ... Accordingly, "it would not help the director of marketing and sustainability to say that he is acting from an integrative and ...
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Main elements involved in the startup scalability process: a study on Brazilian agtechs.
... a company in the scale-up phase as seeking to develop sales and marketing processes at scale, as well as building an organization based on managing ... -up phase are participants in the entrepreneurial environment and benefit from it ... For Cavallo, Ghezzi, Dell'Era and Pellizzoni (2019), proving ...
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As Narrativas Pós-Modernas e o Paradigma da Eficiência: a democracia participativa na trilha dos tijolos amarelos
O presente trabalho tem o objetivo de demonstrar como as narrativas da pós-modernidade contribuíram para a formulação de distorções no paradigma da eficiência e da democracia. No que concerne à metodologia, aplicou-se o método dedutivo, com análise bibliográfica, estudando-se o contexto teórico da pós-modernidade, a fim de compreender seus desdobramentos. Conclui-se que a...
... choices started to be guided by an economic logic of cost versus benefit, rendering a distorted view. In this sense, according to the ... the constitutional values) guides the public choices, as in a marketing logic. Only the results are enough, and there is a strong Executive to ... -
O hedge faz sentido econômico para a American Airlines?
Este estudo avalia o impacto do hedge no valor da empresa através da análise de como o valor de mercado do grupo consolidado da American Airlines é afetado por mudanças no nível de necessidade de hedge de combustível do próximo ano e valor total de seus contratos em aberto de 1989 a 2010. A pesquisa caracteriza-se como de natureza quantitativa e descritiva; o método de coleta de dados utilizado...
... Airlines are naturally short on oil as they benefit from cheaper inputs when prices go down. Their hedging positions are ... operating expertise in choosing the best commercial routes and marketing its services (CARTER; ROGERS; SIMKINS, 2002) ... ISSN 2175-8069, UFSC, ... -
The role of trait emotional intelligence in predicting networking behavior.
... should be raised as to whether men and women entrepreneurs benefit equally from proactive networking. Research studies with a gender ... Industrial Marketing Management, 41(5), 739-751. doi: http://dx.doi.org/lO.lOl6/j ...
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The Moderating Role of Firm's Level of Participation in a Cluster in the Relation between Absorptive Capacity and Sustainability Practices.
... sustainability practices focused on environmental issues can benefit from ACAP to identify the most important and useful knowledge (Delmas et ... Malhotra, N. (2019). Marketing research: An applied orientation (7 ed.). Pearson ... McLennan, C. J., ...
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Decisão Monocrática nº 5052489-18.2016.404.0000 de Tribunal Regional Federal da 4a Região, Quarta Turma, 12 de Diciembre de 2016
... of the drugs were tolerated willingly because of the perceived benefit, whereas for others the side-effect profile may be more of a ... 4.3.9The Committee noted the contradiction that although the UK marketing authorisation stipulates that patients need to be tested for the presence ...
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The Effect of Global and National Value Chains on Environmental Innovation and Research and Development: An Analysis of Ibovespa Companies.
... Discussing how companies can benefit from participating in IORs according to regional configurations has ... Journal of Marketing, 71(4), 172-194. http://dx.doi. org/10.1509/jmkg.71.4.172 ... PAULA, E, & ...
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A ressignificação do paradigma estatal em tempos de globalização
... religious ceremonies or places, craftsmanship and wildlife for the benefit of the global tourism industry; ecological dumping […]; the conversion ... Os objetos são carregados de uma ideologia atribuída pelo marketing e serviços de mercado ... A violência estrutural é resultado da ...
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Flipped classroom goes sideways: reflections on active learning methodologies.
... learning methodologies that put the student in a central role can benefit those changes (MacVaugh & Norton, 2012). Two poles of this debate are ... She also holds a master's degree in Business Administration and Marketing Strategies from the same institution. Her research interests revolve ...
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Direitos humanos e acesso a mercados
O presente artigo tem o objetivo de analisar como a negligência com direitos humanos pode custar acesso a mercados na atual conjuntura de governança corporativa socioambiental. Para tanto aborda a extinção da exceção por demanda de consumo, do Trade Enforcement and Trade Facilitation Act of 2015, o qual passou a exigir que todos os importadores para os Estados Unidos sejam capazes de provar que nã
... ção da produção, suas capacidades técnicas de marketing, ... gestão e conhecimentos técnicos. A nova possibilidade de ... : Disclosure-for-disclosure's-sake is not delivering significant benefit in evaluating ĐŽŵƉĂŶŝĞƐ͛ ƐŽĐŝĂů ƉĞƌĨŽƌŵĂŶĐĞ ... -
Critical success factors for Big Data adoption in the virtual retail: Magazine Luiza case study.
... From a managerial perspective, the organizations that benefit from Big Data focus on data flow as opposed to stocks--reflected in the ... of multichannel retail, integrating the teams of E-commerce Marketing and physical stores Marketing (Magazine Luiza, 2016) ... Innovation is a ...
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Brazil's New Green Guidelines
... g., claims must be verifiable, precise and accurate and the touted benefit has to be significant in terms of the total impact of the product/service ... throughout their process and cycle, from production and marketing to use and disposal. We will look forward to seeing how the new guidelines ...
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Balancing Internal and External R&D Strategies to Improve Innovation and Financial Performance.
... to have noticed this fact and smartly used this belief as a marketing tool in a former mission statement. However, innovation development, ... Soh, P.-H., & Subramanian, A. M. (2014). When do firms benefit from university-industry RandD collaborations? The implications of firm ...
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Up, up and away! The metaphor of verticality and the moderating role of regulatory focus in price assessments.
... is the lowest price to be paid in exchange for the corresponding benefit. To test the arguments, the following hypothesis was proposed: ... H1 ... Journal of Marketing Research, 52(1), 120-133 ... Argo, J. J., & White, K. (2012). When do ...
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Closing the gap between Business Networks and Value Chain Analysis.
... the lead firms' power was associated with production or design/marketing capabilities, respectively. Because of its focus on global buyers' ... Barrientos, S., & Smith, S. (2007). Do workers benefit from ethical trade? Assessing codes of labour practice in global ...
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Restrictions on ultra-processed foods: challenge for compliance with World Trade Organization commitments
The health problems, due to obesity and overweight (NCD), which cross the countries worldwide faces the challenge of applying different measures and restrictions, and at the same time raises the question whether these measures and restrictions are compatible with WTO and other commitments. Nowadays trade restrictions should not be justified based only on the industry process but rather in the...
... to fewer obstacles and costs to medicines and innovations will benefit LDCs will certainly help to ensure healthy lives and promote well-being ... taxation on the production and sale of ultra-processed products; marketing restriction and dissemination and incorporation of labels with visible ... -
The cluster form of organization and the prospects for its application to provide the sustainable development of cooperative entrepreneurship
As a promising model for the development of the system of consumer cooperation, territorial-production clusters that have been tested by world practice can play the role of overcoming the antagonism of interests between agricultural producers and processing enterprises. The association of producers leads to a chance for a more complete utilization of capacities and thereby less costs, which...
... of its members from monopolistic pressure from supply and marketing, banking and other structures, as well as from other external interference ... cooperatives are: a common interest in joint activities to benefit each member of the cooperative; economic and management freedom of the ... -
The Role of Resonant Leadership, Workplace Friendship and Serving Culture in predicting Organizational Commitment: the Mediating Role of Compassion at Work.
... , while continuance commitment is where employees perform a cost-benefit analysis regarding whether to stay at or leave the company. Normative ... (2019). Few glitters are original gold. Asia Pacific Journal of Marketing and Logistics, 32(3), 747-767 ... Bandura, A. (1977). Social learning ...
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Public policies for the assessment of quality of the Brazilian higher education system
O presente artigo tem como objeto a análise histórica e política do surgimento da ideia de qualidade de ensino na organização da educação no Brasil. Para atingir este propósito problematiza a tomada do “direito à educação” ou “serviço público educacional” como um bem público. Discorre sobre a organização do sistema educacional brasileiro e tece considerações sobre o problema das interpretações...
... The latter includes contracts of management, cost-benefit analyses, goal-oriented management, tests of minimum ability, and other ... the results of the coefficient of performance for institutional marketing, failing to admit that this is only one of the dimensions of its ... -
Social media, disinformation, and regulation of the electoral process: a study based on 2018 Brazilian election experience
Existe uma preocupação mundial com o impacto que as “fake news” têm nos processos democráticos de tomada de decisão. A decisão democrática precisa ser bem informada e os eleitores precisam de um mínimo de confiança em relação às informações que recebem sobre os concorrentes. A internet aumentou a disponibilidade de informações, mas permitiu o surgimento de novas maneiras de manipulá- -las. Nas...
... Big data is an essential tool for political marketing strategies ... 430 ... Rev. Investig. Const. , Curitiba, vol. 7, ... There is no punishment for the candidate’s benefit. At most, the exclusion of information will occur ... There were no ... -
Experiência do Brasil na implementação das IPSAS
Considerando o pequeno número de estudos empíricos sobre a adoção das IPSAS nos países latino-americanos, este artigo tem como objetivo compreender a implementação do IPSAS no Brasil, apresentando os arranjos institucionais nacionais, os progressos realizados desde o início da reforma, os desafios encontrados no cenário brasileiro e os resultados observados até 2017. A Nova Teoria Institucional é
... planning and information transparency, since there was a better marketing of the actions and work plans. When the Plan for Implementing Accounting ... Cost-benefit relation of the process and transparency is considered, by most part of ...