benefit marketing
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Hope, perceived financial risk and propensity for indebtedness.
... Recently, hope was also found to be an important construct in marketing, being an antecedent of a number of important marketing variables, such as ... the perceived risk, or because s/he underestimates the perceived benefit of the outcome (Weber & Milliman, 1997; Weber et al., 2002; Yates & Stone, ...
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How to improve firm performance through employee diversity and organisational culture/Como melhorar o desempenho da empresa por meio da diversidade de colaboradores e da cultura organizacional/Como mejorar el desempeno de la empresa a traves de la diversidad de sus colaboradores y de la cultura organizacional.
... the activities carried out by organisations for all employees to benefit from 'equal opportunities' are a valuable indicator of HR practices. The ... activities Approximate % of employees % involved in sales and marketing activities Approximate % of employees % involved in legal activities and ...
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Sharing economy: becoming an Uber driver in a developing country.
... Such requirements benefit the individuals that already have the appropriate vehicle; these ... gig workers do not need to invest in establishing a company and marketing to a consumer base, operating costs may be lower and allow workers' ...
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Lean development evaluation in small Brazilian company.
... solution, promoting, theoretically, a greater economic benefit ... 3. Methodology ... 3.1 Methodological issues ... Administrative ... * Are development stages always made by you and the marketing director? Is each one with their own responsibility? ... * Which are the ...
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The development of innovative capacity as a strategic resource in technology-based incubation activities.
... of knowledge, such as strategic management, entrepreneurship, marketing, among others (Meirelles & Camargo, 2014). The original proposal was the ... knowledge and ideas into new products, processes and systems to benefit both the company and its stakeholders (Lawson & Samson, 2001). Innovative ...
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As estratégias de crescimento de dois grandes grupos econômicos do segmento de luxo
Este artigo tem como objetivo identificar e analisar as estratégias de crescimento das empresas que compõe a chamada indústria do luxo e observar a formação de conglomerados internacionais que operam estratégias alinhadas ao padrão de concorrência setorial dessa indústria. Para tal, foi feita uma revisão bibliográfica e análise de material publicado sobre o setor específico de luxo, além de um...
... ômicas pela Universidade Federal de Santa Catarina e Mestre em Marketing da Moda e Comunicação pelo Istituto Europeo di Design. E-mail: ... Parfums, BeneFit Cosmetics, Fresh, Make up Forever, Acqua di Parma, Perfumes Loewe, Emilio ... -
Technology at the Dining Table: Linking perceived value, service recovery, and continuous intention to use food delivery applications.
... research is helpful for designing service recovery strategies that benefit businesses through restoring the reputation of their brand and enhancing ... Arif, 2020) and it is regarded as a fundamental basis of service marketing activities (Holbrook, 1996). Consumers feel valued if the brand/service ...
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NFC technology acceptance for mobile payments: a brazilian perspective.
... monetizing digital content and distribution services and mobile marketing programs. In this sense, the scenario is favorable to mobile payments as ... Both business and consumers benefit from a considerable reduction in operating time, thus achieving clear ...
- The influence of the technology-organization-environment framework and strategic orientation on cloud computing use, enterprise mobility, and performance.
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The impact of regional tax incentives on industrial performance
The article explores the interplay between regional tax incentives and the trends in industrial performance indicators. The authors advance arguments for their statement that it is necessary to increase industrial performance in order to create growth poles and centres in regional development. They range the industrial performance indicators based on their assessment. The authors provide a...
... growth, such factors as investment in R&D and human capital can benefit the entire economy, while reducing the negative impact of the tax system ... share of entities engaged in technological, organizational or marketing innovations in the total amount of the examined entities. Considering the ... -
Open source software, access to knowledge and software licensing
The world depends more and more on computers. Open source and free software create the ideal conditions to access the fundamental digital tools, allowing the advance of knowledge, research and development in countries such as Brazil that would be otherwise deprived of these kinds of benefits. In spite of the common terms, there are different ways to license and distribute open source software....
... By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for ... principles, its copying, distribution, sharing, transmission and marketing in a permissive way, not requiring prior permission, provided that the ... -
Working from home, consumers look for basic fashions
... to increase its bet on the portfolio of basics, according to marketing manager Mariana Moraes. The company created the option of basic T-shirts ... a new normal and consuming more consciously, with an eye to cost-benefit. The need to be ostentatious has diminished."Copyright Grupo de Diarios ...
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Transformational Leaders and Work Performance: The Mediating Roles of Identification and Self-efficacy
In this study we investigate the connections between transformational leadership and subordinate formal and contextual performance among Brazilian employees. We also proposed and tested two mediating processes through which transformational leaders would enhance the performance of their staff: stronger follower identification with the leader and efficacy beliefs. These relations were tested with...
... convince them to exert effort, their subordinates should generally benefit from such influence and more easily achieve higher levels of formal ... Similar results were obtained by analyses of the Marketing and the Management Information Systems (MIS) literatures ( Hair et al. , ... -
Organizational identification among Brazilian public employees: a study of the cultural sector.
... that both are associated with employee attitudes and behavior, and benefit managerial practices, since they favor greater involvement and engagement ... of partial least squares: Concepts, methods and applications in marketing and related fields (pp. 655-690). Berlin: Springer ... Davel, E., & ...
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Institutional disruption and technology platforms: the Uber case.
... of innovating and competing, possibility to generate value and benefit from economies of scope associated with supply and/or demand and presence ... Malhotra, N.K. (2012). Pesquisa de marketing: uma orientagao aplicada (3rd ed.). Porto Alegre: Bookman ... Manyika, ...
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Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce.
... about 60% of e-commerce sites use social media for sales and marketing (Emarketer, 2016). In academia, s-commerce has become a significant ... The main benefit of having a secure store is that in addition to the credibility that will ...
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Linking e-hrm practices and organizational outcomes: empirical analysis of line manager's perception.
... In order to benefit from a single industry analysis, we decided to select our sample from the ... Journal of Services Marketing, 9(5), 6-19 ... Khan, M. A. (2009). The potential and impact of ...
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Speak Now or Forever Hold Your Peace? An Essay on Whistleblowing and its Interfaces with the Brazilian Culture
Since the last decade corporate scandals have drawn public attention to the importance of whistleblowers, resulting in the creation of policies and statutes which rely heavily on whistleblowing, especially in the United States. A common assumption behind these efforts is that whistleblowing produces benefits to society at large, as it promotes a more ethical work environment. Still, little is...
... is thought to be a pro-social behavior, as it also intends to benefit other persons ( Dozier & Miceli, 1985 ; Miceli et al. , 2008 ) ... Speak Now or Forever Hold Your Peace 377 ... marketing ethics posits that ethical judgments provide the key cognitive input into ... -
Opportunism and the Role of Financial Incentives: An Experimental Analysis Based on Game Theory.
... were undergraduates from the management, accountability, and marketing degrees ... Our results showed that the financial decisions in the games ... If the more informed party can benefit from the transaction by exploiting this informational asymmetry, the ...
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Impacts of Interactive and Diagnostic Control System Use on the Innovation Process
This research explores the innovation process in organizations based on the Management Control System (MCS). We examined the link between the diagnostic and interactive uses of management control systems and their association with the intensity of the innovation process. Motivations for the research are: (a) enhance the potentiality of the model by including variables that are external to the...
... , Rutherford, & Kurato, 2010) although research has indicated the benefit of MCSs to the innovation process (Bedford, 2015) ... The approach ... The use of partial least squares path modeling in international marketing. In R. R. Sinkovics & P. N. Ghauri (Eds.), New challenges to ... -
Municipal Data Governance: an analysis of brazilian and european practices / Governança de Dados Municipal: uma análise das práticas brasileiras e européias
Over the last decade, the "Smart City" formula has become a true marketing mantra, gaining momentum not only in the business environment, but also in academic circles and among policymakers. The formula is utilised to describe cities that, on the one hand, are increasingly penetrated and ubiquitously monitored by information and communication technologies (ICTs) and, on the other, are struggling...
... Over the last decade, the "Smart City" formula has become a true marketing mantra, gaining momentum not only in the business environment, but also in ... Management Systems); application and service providers; users who benefit from the services; and researchers to analyze the dynamics of this new ... -
The evolution of project portfolio selection methods: from incremental to radical innovation.
... Lynn, G. S., Morone, J. G., & Paulson, A. S. (1996). Marketing and discontinuous innovation: the probe and learn process. California ... , increasing or decreasing returns, carry-over of the investment benefit over multiple periods, uncertainty and risks Mandakovic and A hierarchical ...
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Pro-social motivation beyond firm boundaries: the case of the genolyptus network.
... understood to be the motivation to engage in behaviors that benefit others, such as helping, sharing, and donating. The motivation to engage ... Journal of Marketing Research, 31(3), 351-363. doi: 10.2307/3152222 ... Podsakoff, P. M., & ...
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Reddit as a prediction tool for crypto-assets.
... It is concluded that predictions benefit when using sentiment variables against a lagged prices-only model ... To ... Alexa internet, inc. Competitive Analysis, Marketing Mix and Traffic for reddit.com. Accessed May 2nd, 2021. URL: ...
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Mineração nos fundos marinhos e governança dos oceanos: decifrando a elaboração multilateral de normas na Autoridade Internacional dos Fundos Marinhos
In the light of debates on ocean health and governance, the International Seabed Authority faces the monumental challenge of deep seabed mining regulation before the activity starts. With 29 exploration licenses and growing pressure for exploitation norms in the near future, scientists and policymakers are concerned about how the International Seabed Authority (ISA) will frame the problem and...
... that not only business and industry of developed countries can benefit. In this context, more research and time are necessary to understand how ... the Area directly, as well as the transporting, processing and marketing of minerals recovered from the Area in accordance with the relevant ...