benefit marketing
-
Internal corporate social responsibility and performance: A study of publicly traded companies.
... , and with propositions that internal social responsibility can benefit companies (Cohen, 2010; Turker, 2009). Our findings indicate, more ... Miles, M. P., & Covin, J. G. (2000). Environmental marketing: a source of reputational, competitive, and financial advantage. Journal ...
-
Environmental management, strategic practices and praxis: a study in Santa Catarina industrial companies.
... Environmental aspects also benefit products, both in terms of improved quality and lower packaging costs ... In L. Robinson Jr. (Ed.), Marketing dynamism & sustainability: things change, things stay the same ... (pp ...
-
Do strategic behaviors link travel agencies in Brazil?
... --to the airlines--on passenger profile information, a distinct benefit to the airlines that belonged to travel agencies ... Faced with these ... Chao, Chen and Yeah (2015) study these aspects from the marketing point of view ... Empirical Approach: The Latent Class Model ... The ...
-
The food sustainability challenge beyond consumption: an attempt to construct a new model of 'conscious individuals' / O desafio da sustentabilidade alimentar para além do consumo: uma tentativa de construir um novo modelo de 'indivíduos conscientes
The article deals with the epistemological issue on the notion of “consumers” in the EU food regulation, offering some proposals for a change of definition and of perspective. The analysis starts from Reg. (EU) 1169/2011 and the dilemma on the information vis-à-vis communication duties towards the consumers. Then, it scrutinises the legal provisions to understand whether there are already seeds...
... distance selling and marketing practices through digital media, falls into the new rules ... , ensuring legal certainty and reducing administrative burden, and benefit" ĐŝƚŝnjĞŶƐ ďLJ ƌĞƋƵŝƌŝŶŐ ĐůĞĂƌ͕ ĐŽŵƉƌĞŚĞŶƐ\xC5" ... -
Open-book accounting no relacionamento entre comprador e fornecedor no setor agroindustrial
Objetivou-se identificar como o OBA (Open-Book Accounting) é praticado no relacionamento entre uma empresa agroindustrial e um de seus fornecedores diretos, na perspectiva da ECT (Economia dos Custos de Transação). Trata-se de estudo de caso único e díade. Empregaram-se entrevistas semiestruturadas, análise documental e observação direta para coleta dos dados e análise de conteúdo para análise....
... through the OBA emerged from the moment the trust, benefit forecasting, opportunities for joint business expansion and exclusive ... nos casos de replanejamento do plano de produção, de marketing de vendas, de lançamento s de novos produtos, qualidade de ... -
The Impact of Institutional Pressures on the Use and Maintenance of E-Commerce in Brazilian Micro and Small Enterprises (MSEs).
... Revista Brasileira de Marketing, 13(2), 56-73. http://dx.doi.org/10.5585/remark.v13i2.2717 ... SCOTT, W ... variables Variable Item Assertions Mimetic Q1 Our main competitors benefit from the use of Pressure e-commerce. (PM) Q2 Our main competitors that use ...
-
Does the internet eraser button for youth delete first amendment right of others?
O Facebook e similares sites de posts vão logo acabar com pesadas indenizações e termos de consentimento? O discurso da internet está em risco? Pode ser o caso, se os legisladores tiverem sucesso e passarem o “Ato de não rastreamento de crianças”. Como escrita, a lei requereria que os operadores de sites direcionados a crianças incluíssem um botão de ‘apagar’ para remover conteúdo postado por...
... From a public policy point of view, this seems like an important benefit" to society. But among the issues raised by social media is how the users\xE2\x80" ... held by an online search engine, social networking site, or marketing company after a specific period of time. 27 ... The eraser button is ... -
Entrepreneurial leaders and the dissemination of entrepreneurial orientation/O empreendedor lider e a disseminacao da orientacao empreendedora/El emprendedor líder y la difusión de la orientación emprendedora.
... the EO constructs, according to Naman and Slevin's approach, and marketing ability within business performance, perceived by managers in retail Mato ... It's not benefit from this work. " simply putting an idea into practice, but consolidating ...
-
Impacts of the spirit of initiative and identification with the organization on IT governance effectiveness perception in public organizations.
... and measurement error: algebra and statistics", Journal of Marketing Research, Vol. 18 No. 1, pp. 39-50 ... Garcia, P.S., Macadar, M.A. and ... ' mistakes Organizational They make extra efforts to Identity (OI) benefit the organization, even with personal damages In the first place, they ...
-
COVID-19 in Business, Management, and Economics: Research Perspectives and Bibliometric Analysis.
... From a marketing perspective, consumer behavior refers to the activities that people carry ... initiatives are based on acquired experience and seek to benefit the community, so it is essential to develop collaborations, partnerships, ...
-
Rethinking abusive supervision: antecedents and reparative mechanisms of abusive supervision, including supervisor frustration, coworker support, guilt, and supervisor OCB in a mediated-moderation model.
... level refers to positive behaviors directed at people who do not benefit the organization directly, such as assisting partners with work-related ... the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414-433 ...
-
On the Path to Innovation: Analysis of Accounting Companies> Innovation Capabilities in Digital Technologies.
... " Still, G_sys underscores the importance of investing in marketing to conquer the market: "we work hard activating the needs of the public so ... tool that orients our work, it has been designed for the internal benefit of the organization" (Gaper) ... The operations capability can currently ...
-
Are Hofstede's and Schwartz's values frameworks equally predictive across contexts?
... future lifestyle consistent with long-term value (future benefit), indulgence value (finding new lifestyles that facilitate indulgence) and ... Assael, H. (1998). Consumer Behavior and Marketing Action (6th edn). Cincinnati, OH: South Western Publishing ...
-
Pro-social Motivation beyond Firm Boundaries: The Case of the Genolyptus Network
An influential body of literature in macro-management research (notably, organization theory and strategic management) associates pro-social motivation solely with firm-like organizations, suggesting that such motivation cannot thrive under more market-like arrangements. We question this argument on theoretical, as well as empirical, grounds. As to the latter, we discuss the specific case of a...
... understood to be the motivation to engage in behaviors that benefit others, such as helping, sharing, and donating. The motivation to engage ... Journal of Marketing Research, 31 (3), 351-363. doi: 10.2307/3152222 ... Podsakoff, P. M., ... -
The judicial recovery of the rural producer as individual entity: legal and jurisprudential requirements
The judicial recovery, which has the objective of making possible the maintenance of the production source, has increasingly attracted the attention of businessmen. This interest has also been verified by the rural producers. However, there is currently a discussion in the doctrine and jurisprudence of the legal requirements against the individual rural producer, notably whether or not this...
... 83/2011: i) products industrialization; ii) marketing of rural products from third persons and the purchase and sale of ... consolidated the understanding that the rural producer cannot benefit nor loss through the discipline of reorganization/ judicial recovery and ... -
Do University Ecosystems Impact Student's Entrepreneurial Behavior?
... Thus, entrepreneurs benefit from elements that go beyond the firm and form what is called an ... (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19, 139-151 ...
-
Global Value Chains, Business Networks, Strategy, and International Business: Convergences.
... outsourcing and the role of firms specializing in design, marketing, and retail in structuring international trade. This trend has been ... the different ways in which developing country businesses can benefit from participation in GVCs frequently links to the business network ...
-
Impacts of IoT adoption on NPD processes: optimization and control.
... marketing, R&D, consumer), and benefits the product development process in ... In this aspect, predictive maintenance is a benefit generated by the use of IoT in production lines in some cases, and it ...
-
Government and business partnership: search for a strategic prospect
The research is important due to insufficient elaboration of theoretical aspects in the field of cooperation of the governmental agencies of various layers and the business organizations assuring the balanced economic, social and environmental development of the society. In view of this, this article is aimed at setting forth and substantiating a scientific idea about mutually-advantageous...
... expenses and the common benefit [25]. Thus, strategic partnership is the most important organizational ... Modern institution of charity (charitable services) // Marketing. – 2009. – No. 6. – S. 98-114.[ Zelenova ȿ.Ⱥ. Sovremenny institut ... -
Future Intention to disclose personal information via mobile apps
This study analyses the future intention to disclose personal information in order to use apps and the framing effect in relation to privacy concerns. To test the effects, an experiment was conducted involving 405 participants, using a single-factor design with independent groups and covariates. The results indicate concern about privacy is negatively related to the future intention, confirming...
... in research on concern regarding information privacy, which would benefit from further investigations into different contexts and relations with ... Aaker, D.A. Kumar, V. and Day, G. S. (2004) Pesquisa de marketing. 2 ed., São Paulo: Atlas, 2004 ... Baron, R.M. and Kenny, D. A. (1986) ... -
Exploring the Role of Ownership Structure in Decisions on Employee-Oriented Corporate Social Responsibility Practices.
... et al., 2009), on strategy (McWilliams et al., 2006), and on marketing and consumer behavior (Sen & Bhattacharya, 2001), neglecting the ... Majority shareholders' efforts to adopt CSR practices can benefit several stakeholders, without, however, bringing a financial return (Dam & ...
-
The mediating effect of transparency in the relationship between corporate social responsibility and corporate reputation.
... This is not the only benefit of corporate reputation, as this stock variable (Zavyalova et al., 2016) ... Asian Marketing Journal, 17(4), 105-203 ... Luna, L., & Baraibar-Diez, E. (2011) ...
-
Um modelo para políticas de reparações: lições do Fundo Fiduciário em Benefício: das Vítimas do Tribunal Penal Internacional
... de Relações Internacionais da Escola Superior de Propaganda e Marketing – Sul (ESPM-Sul) e Professor dos Cursos de Direito e Relações ... article deals with the working structure of the Trust Fund for the Benefit of Victims, an institution directed towards victims of international ...
-
How social network sites (SNS) have changed the employer--employee relationship and what are the next challenges for human resource (HR)?/ Como os Sites de Redes Sociais estao mudando a relacao empregado--empregador e quais sao os proximos desafios para os Recursos Humanos?
... Such engagement may also cause impact on marketing campaigns. Interaction between the workforce and their connections may ... The benefit of having a code of conduct and disclosure policy is the clarity on how ...
-
Inhibition and encouragement of entrepreneurial behavior: antecedents analysis from managers' perspectives.
... support areas, such as human resources, finance, accounting, marketing, legal, and controllership. To ensure diversity in respondents, we invited ... A committee evaluates, and the department to benefit from the idea is responsible for putting it into action ... I don't know ...