benefit marketing
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Valoração econômica de ativos ambientais: a lógica inversa ao dano - estudo de caso: metodologia aplicada ao bioma mata atlântica
... Rochana Grossi Freire ... Mestre em Marketing de Serviços. Especialista em Valoração Econômica de Ativos Ambientais ... READY, R.; NAVRUD, S. International benefit ...
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Capítulo 4 - Qualificação do incumprimento do dever de informação
... quando for afetado por práticas comerciais desleais ou marketing enganoso na União Europeia. Nesse ponto, há uma proteção maior ao ... Cf.: SIBONY, Anne-Lise. Can EU Consumer Law Benefit ...
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Tax Compliance: Factors that Influence Taxpayer Invoice Requests in Portugal.
... , Bolivians were encouraged to demand invoices by granting a tax benefit in personal income tax (PIT) to partially offset the VAT paid (Bird, ... Marketing research with SPSS. Essex: FT Prentice Hall ... JIMENEZ, P, & IYER, G. S ...
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Agenda 2030 measurements and finance. Interaction of International Investment Law and Sustainability
... in the past used the common good that is the environment in their benefit (SHUE, 2014, p. 294). And this success led these countries to a privileged ... uncorrelated if effective transformative actions, comprehend a marketing maneuver to manipulate public opinion disguising harmful practices, what ...
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Integration mechanisms for different types of innovation: case study in innovative companies.
... innovation and process innovation (the focus of this research), marketing innovation, and organizational innovation (Organization for Economic ... can occur independently, however, and they have the potential to benefit from each other by triggering innovations in processes, products, and ...
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Social Networks, Social Capital and Performance: a study with brazilian Dairy cooperatives
The objective of this research is to assess the influence of social networks on the organizational capabilities of the cooperatives operating in the Brazilian dairy segment. The subject of this study arises from the relationship of inter-organizational social networks in managerial capabilities of Brazilian cooperatives operating in the dairy segment. We utilized a structured questionnaire to...
... It was noted, too, that inter-organizational social networks can benefit cooperatives’ performance ... Keywords: Cooperatives Networks ... private companies due to slowness in decision-making, poor marketing, few innovations, isolation from the context ... Revista de Ciências ... -
Media in Armed Conflicts: Is It Still a Good Idea?
[Purpose] Many recent conflicts in different places in the world are considered as a perfect illustration of the growing risks faced by media working in conflict zones. It is therefore important to call renewed attention to the fact that direct harms against the media and its role are illegal based on the principles of international humanitarian law, which is the law that regulates the conduct of
... Respectively, the media also benefit" from all measures that must be taken by the conflicting parties measures \xE2\x80" ... 121 Bob, C., The Marketing of Rebellion: Insurgents, Media and International activism. Cambridge: ... -
Parallel Careers and their Consequences for Companies in Brazil
Given the relevance of the need to manage parallel careers to attract and retain people in organizations, this paper provides insight into this phenomenon from an organizational perspective. The parallel career concept, introduced by Alboher (2007) and recently addressed by Schuiling (2012), has previously been examined only from the perspective of the parallel career holder (PC holder). The...
... that are concerned about having the best talent on their teams can benefit from a deeper understanding of parallel careers, which can be used to ... , coordinator, supervisor, and specialist in the legal, marketing, sales, training, logistics, accounting, and upper management departments ... -
Características do regime jurídico brasileiro de exploração dos recursos minerais marinhos: comparação da integração da variável ambiental nos setores de petróleo e de minério
... with the need to protect and improve environment for the benefit of their population”. Ademais, o artigo 4 da Declaração do Rio também ... Rio de Janeiro, Mind Duet Comunicação e Marketing, 2020, p. 14 ... população da área de influência do ...
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Bridging the gap between customer experience management and mobile shopping.
... -tailing; another two have been working for four years in a major marketing association regularly publishing statistical data on electronic commerce ... In general, managers would benefit from this research by being able to ascertain which components and clues ...
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Ability-Based View in Action: A Software Corporation Study
This research investigates antecedents, developments and consequences of dynamic capabilities in an organization. It contributes by searching theoretical and empirical answers to the questions: (a) What are the antecedents which can provide an organization with dynamic and ordinary capabilities?; (b) How do these antecedents contribute to create capabilities in an organization?; (c) How do they...
... and coordinated in a proper manner, a set of resources can benefit the organization with efficiency, effectiveness and superior value ... and managerial roles in Alpha’s software units, as well as by marketing executives who worked between Alpha and the external environment. These ... -
A economia compartilhada e a uberização do trabalho: utopias do nosso tempo?
Contextualização: As mudanças ocorridas no mundo trabalho, agravadas após a crise financeira de 2008, demonstram que o capitalismo, cada vez mais, reforça suas contradições e, no intento de superar suas crises, reorganiza-se, sob o aspecto da financeirização do capital, fazendo uso de ferramentas como a tecnologia digital e a internet, para aprofundar a precarização nas relações de trabalho....
... e as afeições, infl uenciados pelas modernas técnicas do marketing , estabelecem-se como “verdades absolutas” e tornamse mais infl ... -
Blockchain in supply chain management: Characteristics and benefits
... that is possible to highlight the authors emphasizing blockchain benefit to increase transparency and information decentralization and its ... Industrial ... Marketing Management , 62 , 1–16. https://doi.org/10.1016/j.indmarman.2016.12.002 ...
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The unbundled union politics without collective bargaining
Public policy in the United States is disproportionately responsive to the wealthy, and the traditional response to this problem, campaign finance regulation, has failed. As students of politics have long recognized, however, political influence flows not only from wealth but also from organization, a form of political power open to all income groups. Accordingly, as this Essay argues, a...
... jobs are also more likely to provide health insurance, defined-benefit pension plans, vacation pay, life insurance, and disability insurance. See ... Livestock Marketing Association, 2005 SUP. CT. REV. 195 (distinguishing First Amendment claims ... -
Potential foreign direct investment market in Gabon
... , especially in the Congo Basin, is the exploitation and marketing of products derived from forest conservation. The Gabonese forest covers ... In the long run, PSPA should benefit 21,500 operators in this sector, 56% of which are women, and should have a ...
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Direito de marca e regulação: o caso Louboutin
... rights, the Libertel decision can be understood to encourage marketing campaigns based on colour. Enterprises may perceive the decision as an ... seeks to preserve a “vigorously competitive market” for the benefit of consumers. Yurman Design, Inc., 262 F.3d at 115 (internal quotation ...
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Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?/A extensao da marca para produtos saudaveis e uma estrategia adequada quando existe uma alta associacao da marca com produtos nao saudaveis?/?Es la extension de marca para productos saludables una estrategia adecuada cuando hay una alta asociacion de la marca con productos no saludables?
... and image of the firm, and thus it is important to consider marketing aspects (Gehlhar, Regmi, Stefanou, & Zoumas, 2009). These aspects include ... study, only those brands that are already known as healthy will benefit from the use of high-fit extensions. Therefore, either a healthy brand's ...
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The relationship between brand Facebook page characteristics, perceived value, and customer engagement behavior: An application ofca Stimulus-Organism-Response (S-O-R).
... than in the past (Hudson, Huang, Roth, & Madden, 2016; Mega Marketing, 2018). It is a modern mode of communication that accommodates customers' ... The term customer contact quality means the relative benefit obtained by the customer from using a brand page in terms of ease and ...
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Participant Diversity and Expressive Freedom in Firm-Managed and Customer-Managed Brand Communities
We examine differences between firm-managed and customer-managed brand communities with a conceptual model explaining how demographic and psychographic diversity of participants and their degree of expressive freedom engender trust, learning, and identification in the community, and affect firm-relevant outcomes. We test our hypotheses by estimating a structural equation model and conducting...
... , and channels of self-expression for consumers, but also as marketing programs for firms ( e.g. , Algesheimer & Dholakia, 2006; Li & ... have functioning self-managed brand communities, they might benefit from offering low-key support to their customer-managed communities. For ... -
Profiling the buzz agent: product referral and the study of social community and brand attachment.
... need to be identified and recruited to be part of word of mouth marketing (WOMM). A previous study showed a firm's success in promoting a brand by ... friends that are also in the technology community, buzz agents benefit from common backgrounds and familiarity that foster fluid information ...
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Factors affecting satisfaction and loyalty to online group buying.
... This way, marketing managers could be provided with a broader vision of group buying behavior, ... In other words, all parties benefit from these transactions (Liao etal, 2012; Lim, 2019) ... However, it has ...
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The Importance of Positive Word-of-Mouth (PWOM) in Leisure Services Consumption by Third Age Consumers.
... influences them and present propositions for tailoring accurate marketing strategies based around WOM ... The amount of recommendations received ... purchase, and the availability of products offering a better cost-benefit (Wangenheim & Bayon, 2004) ... Physical safety appeared to a lesser ...
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Inovação em pequenas e médias empresas: a influência da capacidade absortiva
A inovação está diretamente relacionada à criação e atualização do conhecimento e é vital para a sobrevivência das pequenas e medias empresas (PME). Este estudo examinou empiricamente a influência dos elementos que compõem as dimensões da capacidade absortiva (CA) na inovação das PMEs. A pesquisa realizou uma survey em 309 PMEs. A análise foi realizada por meio da técnica de modelagem de equações
... Companies exposed to the same amount of external knowledge can benefit at different levels depending on the degree of absorptive capacity ... Journal of Marketing Research, p.382-388. 1981 ... FREITAS, H.; OLIVEIRA, M.; SACCOL, A.Z.; ... -
Strategic Planning and Management of Food and Agribusiness Chains: The ChainPlan Method (Framework).
... indicate distinct advantages of this strategy, but typically, the benefit hinges on lowering the costs associated with channel exchanges (Watson et ... and how it can be mitigated has been of longstanding interest to marketing channels strategy (Goetz, Krafft, Mantrala, Sotgiu, & Tillmans, 2015). The ...
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The missing link between property law and labour law
A refined understanding of the theoretical repercussions entailed by the addition of a societal value to consumer goods is essential in examining the role of market transparency in the development of consumocratic law. Considering that the foundations of the liberal order is the subject of differing positions depending on one’s socioeconomic viewpoints, a fair understanding of the consolidation...
... By the means of societal marketing 1 , the spheres of production and consumption may connect through a third, ... their search for an all-embracing theory of use value to the benefit of a more flexible theory of exchange value ... The fact remains, ...