benefit marketing
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Sustainable Entrepreneurial Ventures and the Bottom of the Pyramid: Creating Sustainable Values and Opportunities.
... Public policymakers could also benefit from the conclusions presented in this study to create strategies to ... Karnani, A. (2007). The mirage of marketing to the bottom of the pyramid: How the private sector can help alleviate ...
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Productivity spillovers from foreign direct investment in the Brazilian processing industry.
... is the belief that locally owned enterprises (LOEs) can benefit from the foreign owned enterprises (FOEs) through productivity spillovers ... So, firm-specific assets, such as marketing and management capabilities, technological know-how and reputation, that ...
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Enhancing Brand Understanding Through Brand Training: a Conditional Process Analysis of Recent Hires at an Airline.
... with the related yet distinct research streams of internal marketing and employer branding, where numerous studies have been published (e.g ... the previous result about younger employees deriving more benefit from brand training than their older counterparts. The complete picture ...
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Markets need not be Perfect: Competition Policy and Market Structure Analysis in the Global South/ Mercados nao tem que ser perfeitos: politica da concorrencia e analise de estrutura de Mercado no Sul global.
... (26) This reduction in cost has a direct benefit, freeing resources that can be used elsewhere in the economy and thereby ... technological innovation but new ways of competing in product, marketing, service, and so on.") ... (24) See Philippe Aghion & Peter Howitt, The ...
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Brand positioning in higher education: the perception of Brazilian generational cohorts.
... be expressive in several situations of specific interest in the marketing area and their potential impact on market and consumer behavior phenomena ... effectiveness of main positioning strategies by revealing that benefit-based positioning and surrogate (user. In conceptual terms, brand ...
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A Chain Multiple Mediation Model Linking Strategic, Management, and Technological Innovations to Firm Competitiveness.
... (Foss & Saebi, 2017, 2018; Teece, 2010; Zott & Amit, 2008), marketing innovation (Chen, 2006; Crick & Crick, 2016; Nieves & Diaz-Meneses, 2016; ... of firm competitive advantage emphasizes a firm's ability to benefit from market competition and long-term growth relative to its competitors ...
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Public policies and social cooperation in John Rawls
In this paper it is discussed the need for local public policies to minimize the socio-environmental problems caused by the disposal of goods and products in environment and, at the same time, it aims to verify how this practice influences on socio-environmental vulnerability; as the second goal it is intended to seek the best public policies for the reduction of socio-environmental problems and...
... The globalization contradictory logic brings the benefit for one possibly to consume a very large diversity of products and ... Public goods can lead to a better marketing functioning and to more sustainable results, at national and global level ... -
Sandbox regulatório para laboratórios de inovação do Ministério Público brasileiro: possibilidades e contribuições
[Propósito] O propósito deste trabalho é refletir sobre como laboratórios de inovação do setor público poderiam se beneficiar de ambientes regulatórios experimentais - denominados pela Lei Complementar nº182/2021 de sandbox regulatório -, como forma de abrir espaços para a experimentação, especialmente no Ministério Público, cuja cultura institucional é fortemente marcada pelo comando e controle...
... is to reflect on how innovation labs in the public sector could benefit from experimental regulatory environments - referred to as regulatory ... melhorado, ou um processo, ou um novo método de marketing", ou um novo método organizacional nas práticas de negócios, na organiza\xC3" ... -
Desafios para implantação da logística reversa
A logística reversa trata do retorno dos produtos pós-venda e pós-consumo ao seu ciclo produtivo, dando a destinação adequada à cada componente descartado. A busca pelo desenvolvimento sustentável, uma demanda cada vez maior em todo o mundo, torna esse conceito essencial para o fechamento das cadeias de suprimentos, colocando em prática a economia circular, que tira o máximo de proveito dos...
... que envolve áreas como infraestrutura, tecnologia e marketing ... Envolve também conhecimento e experiência em todo o processo, para que ... p. 15-28 ... DOWLATSHAHI, S. H. A. D. A cost-benefit analysis for the design and implementation of reverse logistics systems: ... -
Thresholds Are Everywhere: A Systems Approach to Public Policy.
... Ironically, the previous existence of stakeholders who benefit from current status quo may provide legitimacy to cost-ineffective ... in dynamic contexts, such as the environment of social cause marketing. For instance, responding to a perceived threat of tougher regulation, a ...
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Digital transformation by enabling strategic capabilities in the context of "BRICS".
... All those strategies try to obtain marketing benefits of "digitization" and "servitization" in their ideological and ... Network externalities should be an ecosystem integration benefit, and finally, decision-making processes evolved (Teece, 2017). Integrative ...
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The Divergent Influence of Social Responsibility on Employee Engagement through the Lens of Marital Status: Evidence from Higher Education Institutions.
... or group has the chance to do such damage so for their own benefit (Boddy, 2011). Social responsibility entails a moral principle framework, ...
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Law n. 13. 123/2015 and the setback in the traditional knowledge protection
This article proposes an analysis of the Law n. 13. 123/15 that disposes, among other aspects, about the rules of access, use and partition of the benefit sharing from the genetic resources of biodiversity and traditional knowledge associated. Initially the article narrates the brief history of the regulation about the theme in the national legal order. Then, it exposes the relationship of...
... chain, to the preponderance of traditional knowledge for marketing purposes and to the legal nature of the user. This system, alongside the ... -
Performance Measurement System, Organizational Learning, and Creativity.
... ), competitive advantage and performance (Keskin et al., 2021), marketing and innovation (Bachmann et al., 2021), and disruptive business models and ... (Tsai & Hsu, 2014), a positive moderation is expected, i.e., the benefit of organizational learning to promote employee creativity will be more ...
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Luxury brands on the web: interaction with customers in the virtual environment/ Marcas de luxo na web: interacao com o consumidor no ambiente virtual.
... um servico, ha uma mudanca radical na forma de se planejar o marketing, pois se desloca o foco central das estrategias, que pensa em bens, para ... Thomas Pink, Donna Karan, Christian Dior Parfums, Guerlain, Fresh, Benefit Cosmetics, Acqua di Parma, Make Up Forever, Tag Heuer, Zenith, Hublot, ...
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Tax Compliance in the Wild: Critical Review of Nudging and Proposition of an Integrative Framework.
... Hence, French (2011) proposes a social marketing/cost exchange matrix that takes into account other possible types of ... distributive justice (i.e., if the system is fair and if taxes benefit the taxpayers and society as a whole) and procedural and interactional ...
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Effects of path dependence on capabilities in captive global value chains.
... capabilities, such as focus on innovation, product strategy, and marketing, are adding value for specific agents within a supply chain and, ... Geographical proximity, as well reputation and trust provide the benefit of equilibrium in such systems. In captive value chains, there are ...
- Factors Influencing the Intent and Usage Behavior of Restaurant Delivery Apps.
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How do Service Quality, Value, Pleasure, and Satisfaction Create Loyalty to Smart Dockless Bike-Sharing Systems?
... by researchers based on the perspectives of money, quality, benefit, and social psychology (Kuo et al., 2009). Bishop (1984) argued that the ... 2.5 Satisfaction ... In marketing research customer satisfaction is an important latent construct. Many ...
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Semantics and legal interpretation: an approach from a comparative study of the value of embryonic life under the Argentine and U.S. constitutional case law
The paper analyzes the issue of legal interpretation of the Constitution in the light of a comparative approach between the case law of Argentina and the United States about the value attributed to embryonic life
... Therefore, the benefit of the proposed comparative analysis will ... 2 See ZAMBRANO, ... view, the Court considered it proven that a contraceptive, the marketing and distribution of which had been authorized by the national Ministry of ... -
Team potency and its impact on performance via self-efficacy and adaptability.
... development and sales performance is of interest to marketing managers as a way to achieve better results ... Researchers seek to ... in groups elevates interpersonal climate quality to mutual benefit and, when this interacts with team potency, amplifies the positive effects ...
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A Bibliometric Study on Culture Research in International Business
National cultures and cultural differences provide a crucial component of the international business (IB) research context. We conducted a bibliometric study of articles published in seven leading IB journals over a period of three decades to analyze how national culture has been impacting IB research. Co-citation mappings permit us to identify the ties binding works dealing with culture and...
... The benefit of these graphic representations is an easier visual understanding of the ... other disciplines - namely strategic management, international marketing, cross-cultural management - and journals on specific themes, such as ... -
Business Analytics in Tourism: Uncovering Knowledge from Crowds.
... statistics, but also in other applied areas, like education and marketing. In education, researchers are looking for task automatization, such as ... T5, finally, shows the cost-benefit from city center hotels, since there is a hotel pole near the main bus ...
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Determinants of customer experience in e-services: the case of online universities.
... methods for achieving customer satisfaction relied on marketing strategies; today, the emphasis has shifted toward achieving emotional ... Brands are essential to consumers' social status; one benefit of university education is it bestows a certain status level (Williams & ...
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Cooperative relationships and competitiveness in supermarket sector.
... that invest heavily in maximizing operational efficiency and marketing (Lima et ah, 2006; Laimer & Laimer, 2009; Gaspar, Borgato, & Lima, 2013) ... In this sense, the benefit of resource complementarities allows companies to combine their knowledge, ...