benefit marketing
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Rethinking Must-Carry and Retransmission Consent Regulation in the Digital Era
... to retransmit such programs [ ... ] thereby allowing the public to benefit by the wider dissemination of works carried on television broadcast ... and content in a set of complex interactions consisting of marketing initiatives and strategies, but also public policies, commercial dealings, ...
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Capítulo 1 - Princípios gerais sobre o dever de informação
... A Guide to Consumerism. Journal of Marketing , v. 34, n. 3, jul. 1970, p. 12 e ss ... 55. Resolução 39/241 da ... Because of their preferences and values, some people benefit from information to which other people are indifferent. Some people are ...
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Improving consumer decisions: the conscious use of primes as performance enhancers.
... Priming has a long-standing history in the marketing literature and, specifically, in consumer behavior research (for a ... situations and decision processes can be associated with (and benefit from) the paper's conclusions, assuming that the effects of awareness of ...
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Um tributo global sobre lucros excessivos como pilar três da OCDE
Christians e Magalhães: Tributo global sobre lucros excessivos
... para as várias funções principais de multinacionais, como marketing e distribuição, seja por país, setor, empresa ou linha de negócios ... As employers send workers home, some tech companies stand to benefit from COVID-19 crisis. The Globe and Mail, 13 mar. 2020; PAUL, Kari ... -
Fostering Global and Local Community Radio Partnerships for Community Network Development: A Case-Study from India
... locally created content and producers, innovative pricing, and marketing approaches to provide digital services and solutions for uplifting local ... ‘responsible connectivity’, enabling stakeholders and people to benefit from digital opportunities. Having funds and capacity building are both ...
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Workers age 50 and over in the Brazilian labor market: is there ageism?
... of hiring workers and the workday itself, more specific indirect benefit programs, such as health plans (with special concerns regarding older ... Malhotra, N. K. (2012). Pesquisa de marketing: uma pesquisa aplicada, Bookman, Porto Alegre ... Neumark, D., & Button, ...
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Editorial
... firms concerned with having the best talent on their teams can benefit from a deeper understanding of parallel careers, which can be used to ... ”; by Maribel Suarez) takes a less-traveled road in consumer marketing: the study of abandonment decisions. Based in one specific consumer goods ...
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Editorial.
... firms concerned with having the best talent on their teams can benefit from a deeper understanding of parallel careers, which can be used to ... "; by Maribel Suarez) takes a less-traveled road in consumer marketing: the study of abandonment decisions. Based in one specific consumer goods ...
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Achieving a More Sustainable and Fair Society: How Individual and Collective Action Shape the Energy Efficiency of Buildings
... towards sustainable development. And this can benefit from the most advanced technology at the lowest price (BAT principle) 25 , ... 66 ... – Social marketing at the community or group level, to encourage individual change. A best ...
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Cultural appropriation of minority typical costumes. Globalization, loan or exploitation?
Considering the frantic growth of consumerism due to the globalization, the present work has the goal to briefly analyze one of the aspects of the cultural appropriation, seeing that there is a dispute in order to protect and ensure that another group does not use a certain cultural expression, based on the occurrence of disrespect and intolerance to minorities, mainly in the world of fashion,...
... African countries of opportunities to control and benefit from their cultural heritage. (OLUFUNMILAYO, 2016, p.2) ... Thus, when ... In the midst of controversies, Disney has ceased marketing the clothing (CHIA, 2016, n/p) ... In May 2017, Maison Chanel was the ... -
On the Innately Political Character of Market Regulation/Sobre o carater politico inato da regulacao de mercado.
... that regulation to regulate in their interests rather than for the benefit of the common weal. For convenience, I will refer to this as the ... J. Tax L., v. 4, 2012 ... BERGMAN, Mats, Antitrust, Marketing Cooperatives, and Market Power, Eur. J. L. & Econ., v. 4,1997 ... BIRD, ...
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Reverse knowledge transfer in multinational companies: A systematic literature review.
... whole, "the spread of innovation, technological, managerial and marketing advantages is not addressed" (Ietto-Gillies, 2005, p. 11) ... Using a ... extent that an understanding of how reverse knowledge transfer can benefit the parent company is interesting not only vis-a-vis internationalization ...
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Intenções de recompra e confiança do consumidor on-line
O crescimento do uso da internet no Brasil tem levado também ao aumento do e-commerce. Pesquisas na área de marketing demonstram que confiança e intenções de recompra são variáveis-chave nesse contexto. Entretanto, pouco se sabe sobre as principais variáveis que influenciam a recompra on-line, em especial os aspectos influenciadores da confiança. Por esse motivo, neste trabalho serão...
... Pesquisas na área de marketing demonstram que confiança e intenções de recompra são variáveis-chave ... In the first study, the cost-benefit and trust played a major role preceding repurchase. The second study was ... -
Rhetorical Strategies of Consumer Activists: Reframing Market Offers to Promote Change
Consumer researchers have most frequently looked at the influence the marketplace has on consumers’ identity projects, while the reverse process - how consumers’ identity projects influence the marketplace and general culture - is an important issue that has received less attention. Aiming to contribute to the development of this literature, we conduct a qualitative netnographic investigation of...
... Kozinets, 2001 ; Thompson & Haytko, 1997 ) or by appropriating marketing tools to support their own causes ( e.g. Kozinets & Handelman, 2004 ) ... Consumer culture theory, they propose, “will benefit from greater attention to the culture change goals of contemporary ... -
The Relationships among Employee Empowerment, Corporate Repututation, and Firm Performance: Research in the Turkish Manufacturing Industry.
... reputation because, rather than relying on purposefully devised marketing communication messages from top management, consumers are more likely to ...
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Business-community relationships for extractive industries: A case study in Peru.
... As such, the long-term benefit of investors makes it possible for a company to invest in product ... shed light on businesses' responsibility for their economic and marketing functions of rendering goods and services and on the observations ...
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The application of the precautionary principle in international law: an analysis of the contribution of the International Tribunal for the law of the Sea
The precautionary principle, invoking the notions of risk, scientific uncertainty and irreversible damage, takes the solution of the environmental issues of the global risk society to the legal domain. Its application in international law has evolved significantly, especially with respect to the protection of the marine environment. This principle, which was much ignored in its practical...
... Canotilho, “means that the environment must have on its side the benefit of the doubt when there is uncertainty, for lack of clear scientific ... EC Measures Affecting the Approval and Marketing of Biotech Products, WTO 29 September 2006, WT/DS291/R, WT/DS292/R, ... -
Protecting minors in relation to interactive software
Purpose - The objective of this work is to analyze minors’ participation in interactive software. Methodology/Approach/Design - The Spanish regulations in effect on this matter will be analyzed. Similarly, applicable best practice instruments that have been adopted will be analyzed. Findings - The interactive software industry’s self-regulation could be a thoughtprovoking tool to complement legal
... *** Assistant Professor. ESIC Business & Marketing School. Address: Av. Valdenigrales, 28223 Pozuelo de Alarcón, Spain ... in Article 154 of the Civil Code and is implemented for the benefit of children; it comprehends parents’ duty to watch over children, keep ... -
The metaverse and the law: aspects of a new technological regulation
O metaverso é um microcosmos onde os usuários interagem com seus pares de formas que não necessariamente replicam seu comportamento em cenários tradicionais. No entanto, esse ambiente traz uma série de desafios para o direito, o que requer uma nova perspectiva para regulá-lo adequadamente e coibir potenciais ações ilícitas. Esta colaboração afirma que precisa de se adaptar às particularidades...
... Additionally, this approach should benefit itself from its technical capacity: along with the already proposed ... Additionally, marketing will be placed as a regular element of the metaverse environment. This, ... -
Impacts of the online Gambling Prohibition Policy - A Comparative Survey of Brazil versus the European Union
Online gambling is a form of gambling. Its direct ban or lack of regulation leads to loss of revenue. These are used to support the social functions of the state. In this research we analyse the estimates about the relevance of online gambling, taking as a reference the European Union where online gambling activity is allowed. These data are compared with estimates for Brazil that does not allow...
... part of the global leaders in providing studies and research on marketing, advertising, media, consumer satisfaction and public opinion polls ... SRIJ itself and the Autonomous Regions, also benefit from IEJO revenues, as do other public entities, namely the Service for ... -
The Self-Regulating Jury in the Field of Interactive Advertising
[Purpose] Electronic advertising and commercial communications may sometimes violate existing regulations, resulting in unlawful advertising. To address this issue, Spain created an Advertising Jury to resolve disputes in this area. [Methodology/Approach/Design] The Spanish and European regulations will be analyzed in terms of regulation and self-regulation mechanisms. Self-regulation instruments
... *** Assistant Professor. ESIC University; ESIC Business & Marketing School. Address: Av. Valdenigrales, 28223 Pozuelo de Alarcón, Spain ... Of great benefit to the consumer is that verification of compliance with legal and ... -
Inclusive Service Experience Management: a Framework from the Perspective of People with Visual Impairment.
... authors make some assumptions, such as: the market can provide the benefit of independence for visually impaired consumers; visually impaired ... following topics aim to present customer experience and service marketing theories in a broader manner, considering that the current scientific ...
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Analysis of innovation and its environmental impacts on the chemical industry.
... different perspectives, specifically, (a) as a driver of economic benefit, and (b) as a source of environmental impact (positive or negative), this ... (OCDE, 2005) extends this set with the addition of innovations in marketing and organizational innovations, expanding the range of innovations (OCDE, ...
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Sounds of scents: olfactory-auditory correspondences in the online purchase experience of perfume.
... online shopping as a booming research theme in the area of marketing and consumer behavior. Although a great deal of attention has been ... , in addition to all these theoretical features, aging people can benefit from such cross-modal correspondences (Deroy et al., 2013). For example, ...
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The relationship between sustainable innovation and product or service innovation: a survey in companies in Rio Grande do Sul.
... innovation; (3) management (organizational) innovation and (4) marketing innovation (competitive position) ... In practice innovation of products ... environmental management can provide a competitive opportunity and benefit the community where it is placed (Gonzalez-Benito & Gonzalez-Benito, 2006; ...