benefit marketing
-
Cause related marketing: consumers' perceptions and benefits for profit and non non-profits organisations.
... CRM evolved as a marketing strategy utilized by business to form a partnership for mutual benefit with a charity organisation or a good cause (Pringle & Thompson, 1999). Since the beginning of CRM in the early 1980's, the number of alliances ...
-
Cross Channel Consumer Behavior and its Benefits: Scale Validation to Assess Purchasing Process Performance/Comportamento do consumidor em canais cruzados e seus beneficios: validacao de escala para avaliar o desempenho do processo de compra/El comportamiento del consumidor en canales cruzados y sus beneficios: validacion de escala para evaluar el desempeno del proceso de compra.
... This interaction aims to maintain a relationship of value (cost/benefit) and tools of communication are necessary conditions for the occurrence of ... Marketing consultants can use the validated scale to diagnose the possibilities or ...
-
Nanotechnology as a privileged example of technological innovation: Building foundations for the design of the 'Quadruple Helix
A nanometer is a billionth part of a meter. It is in this order of magnitude, ranging from 1 to 100 nm (1 to 100 nanometers), that an effective Scientific Revolution is situated. The results of this research benefit laboratories through to industry, turning into products in a variety of segments, which are already available for consumption. Thus, nanotechnology emerges as the most significant...
... The results of this research benefit laboratories through to industry, turning into products in a variety of ... significantly improved product (good or service), process, new marketing method, or new organizational method in business practices, in the ... -
Expectations concerning retail: a study of clothing and shoe consumers at the bottom of the social pyramid.
... in a different manner from the traditional economic and marketing point of view, raising the prospect that serving this class leads to a ... Another strategy is benefit-emphasis, which focuses on an attractive package of benefits, with good ...
-
Innovation capability of clusters: understanding the innovation of geographic business networks.
... knowledge into new products, new processes, and systems that will benefit both the company and its stakeholders. On the other hand, Zawislak et al ... capability, manufacturing capability, organizational capability, marketing capability, and strategic planning capability. Similarly, Guan and Ma ...
-
Marketing strategies in the internationalization process of Brazilian franchises.
... This process is perceived as incremental, undertaken for the benefit of learning through successive commitment steps (Johanson & Vahlne, 2006) in an increasing number of foreign markets, rather than being a planned ...
-
Gig Economy
... , the corporate gravy train full of plentiful, progressive, benefit-rich, and secure full-time jobs has left the station.” (MULCAHY, Diane ... (78) LEME, Ana Carolina Reis Paes. UBER e o uso do marketing da economia colaborativa. In: LEME, Ana Carolina Reis Paes; RODRIGUES, ...
-
Acórdão do Tribunal Regional Federal da 4a Região do Brasil, Oitava turma. (Processo 5046512-94.2016.4.04.7000),24-01-2018
... is a real possibility that he is not guilty, you must give him the benefit of the doubt and find him not guilty.' Tal perspectiva também está ... Moura e João Cerqueira de Santana Filho prestaram serviços de marketing eleitoral ao Partido dos Trabalhadores do qual João Vaccari Neto era ...
-
The effect of consumption motivation on the perception of gift store attributes in jewelry retail stores and its influence on repurchase intention.
... atmosphere influences consumer behavior is widely accepted in marketing literature (Turley & Milliman, 2000). Consumers perceive service ... , and Goritz (2013) suggest that marketers and retailers will benefit from addressing and evaluating consumers' buying orientations in the ...
-
Referências
... Value Assessment. Journal of Business-to-Business Marketing , [s. l.], v. 1, n. 01, 1993 ... ASQUINI, Alberto. Perfis da empresa ... The benefit of competition policy for consumers ... Proceedings of the United Nations ...
-
Social boycott.
... process, where consumer empowerment is strong, companies' marketing and communication strategies must take the possibility of a boycott into ... the internal environment and educational public, company showed no benefit packages for employees respect from higher staff and interns. As to ...
-
Productivity Spillovers from Foreign Direct Investment in the Brazilian Processing Industry
The increasing importance of foreign direct investment (FDI) to international production has prompted considerable interest in its real effects on host economies all over the world. The aim of this study was investigate whether the presence of FDI produces productivity spillovers in Brazilian processing industries. We conduct our analysis using a panel database on twenty-three Brazilian...
... capacity is required so that locally owned enterprises (LOEs) can benefit from foreign presence ... Key words : foreign direct investment; ... So, firm-specific assets, such as marketing and management capabilities, technological know-how and reputation, that ... -
The critical success factors for organizational performance of SMEs in Malaysia: a partial least squares approach.
... factors, fast and responsive services, target-based marketing, SME banking policy and model, and enhanced customer services are ... -applied solutions are presented, sometimes the customers could not benefit from the implementation. If the firm failed to adapt the advanced ...
-
Regional cluster, innovation and export performance: an empirical study.
... , that firms with high innovation performance may better benefit from such agglomeration externalities, and therefore, will also perform ... product or service, or significantly improved; a process; a new marketing method; a new organizational practice in organizations and external ...
-
Institutionalizing of property relations in the system of network coordination nexus
There is an active development and use of the principles and research tools of the institutional approach in modern economic science. It allows establishing the relationships that exist between the economic, political and social elements of the system, expanding the boundaries of economic life. The institutional environment determines the goals, functions and dynamics of interaction in property...
... coordination, those types of competencies of the owner that can benefit the network organization are identified If such actions are aimed at ... P. 266 ... Anderson, J & Narus J (1998) Business Marketing: Understand What Customers Value / Harvard Business Review, Nov/Dec98, ... -
Value added elements according to buyer companies in a B2B context.
... better understand the process of value adding through a business marketing point-of-view ... Business marketing and value adding ... Offering new ... The value may be conceived in terms of consequences of the cost-benefit that occurs in the relationships between the parties involved (Corsaro & ...
-
Effects of Corporate Social Responsibility on consumer brand loyalty.
... vis a vis their stakeholders, can be considered as a marketing tool that, when well managed and communicated, collaborates in the search ... well-being and social satisfaction and that consumers reward this benefit in the market (Luo & Bhattacharya, 2006). Bhattacharya and Sen (2004) ...
-
Projective Techniques for Understanding Cyber-Market Mavenism in Social Network Sites.
... maven," which was first introduced by Feick and Price (1987) in marketing areas, refers to a consumer who is willing to diffuse general market ... , only because they count on me, otherwise, there is no financial benefit in it for me." ... In the group "engaging level of advertisement," the ...
-
Cryptocurrencies for microfinance
The objective of microfinance is to provide services to create economic support for borrowers, so they can improve their social condition through entrepreneurial activity. Notwithstanding, credit alone is not sufficient to raise an individual out of poverty. In addition to credit, microfinance institutions can assist by providing professional and management courses, consultancies, financial...
... This essay shows that three agents can benefit from the cryptocurrency model: borrowers, microfinance institutions, and ... -Saharan Africa: An institutional theory analysis from a social marketing point of view. Entrepreneurship and Regional Development , 21 (2), ... -
Disgorgement algorítmico: técnicas de pro cessamento de dados e a gestão auto matizada dos ilícito s lucrativos na internet
... público-alvo, potencializando a eficácia das estratégias de marketing (e os lucros) para quem investe em plataformas digitais, pois algoritmos ... In most cases, this will mean that a benefit has been transferred under a supposed legal transaction. That transaction ...
-
Setor não lucrativo, comunidade e welfare state liberal sob o crivo comunitarista
O artigo analisa a relação entre o setor não lucrativo, comunidade e welfare state liberal nos Estados Unidos, sob a ótica comunitarista. O texto apresenta um breve delineamento histórico do associativismo e da tradição filantrópica, evidencia os vínculos entre as organizações não lucrativas e o Estado na constituição do welfare state liberal, elenca aspectos da legislação norte-americana...
... 26.844 de consumo, nos setores de vendas comerciais e marketing, de serviços financeiros, de serviços públicos e sociais, e ... low-profit limited liability companies (L3Cs) 16 e das benefit corporations 17 ... (MOOK et al, 2015) 6. As organizações não ... -
Tax Compliance in the wild: Critical review of nudging and proposition of an integrative framework
Context. There is an inflation of behavioral frameworks applied to social problems, such as tax dodging. There has been also a surge in the creation of the so-called nudge units throughout the world, following the success of the pioneer units in USA and UK. Meanwhile, there has been criticism directed at aspects such as ‘psychologism,’ paternalism, and short-termism associated with nudge...
... Hence, French (2011) proposes a social marketing/ cost exchange matrix that takes into account other possible types of ... distributive justice (i.e., if the system is fair and if taxes benefit the taxpayers and society as a whole) and procedural and interactional ... -
Law and economics in the health care system: an analysis of its costs and efficiency
The following article, elaborated according to the inductive approach, seeks to evaluate the health care system in the optics of Law and Economics, emphasizing the Brazilian and American models. Public health in Brazil comprises the citizen’s right to be provided with adequate health treatments and the State’s duty of assuring its effectiveness as a universal and free right. In the American model,
... of the State’s entities to concretize it to those who need to benefit from medical treatments or medicine. Considering the importance of the ... bills and the remainder is soak up to cover the costs of marketing and administration, as well as their profit. Most of the other developed ... -
The effectiveness in the use of instagram in the promotion of b2b companies
This paper contains data from statistical studies of foreign agencies on the use of social networks in promoting companies of the B2B segment (Business to business) and their effectiveness. The emphasis was placed on the social network Instagram, as it is one of the fastest-growing platforms for marketing and it has fundamental differences from other social networks. As the main methods for...
... Instagram, as it is one of the fastest-growing platforms for marketing and it has fundamental differences from other social networks. As the ... There is no benefit in doing so. At the same time, many heads of B2B companies have logical ... -
Artificial intelligence and industry 4.0: The next frontier in organizations.
... idyllic world, such as the computerization of complex tasks in marketing, finance, law, human resources, operations, and strategy, what in turn ... be affected depending on their abilities to understand, adopt and benefit from the technological advances. In this sense, established companies ...